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ShopperTrak: Expect to see boost in foot traffic on Dec. 26

BY Allison Cerra

CHICAGO — A late Christmas gift may be in the works for retailers, according to new research from ShopperTrak.

According to the company, the day after Christmas (Dec. 26), is expected to experience an increase in foot traffic, with up to 60% more shoppers. The day after Christmas will rank third in foot traffic for the holiday shopping season, surpassed by Black Friday and Super Saturday, the Saturday one week before Christmas. This is great news for retailers, ShopperTrak said, as national foot traffic has been steadily falling since 2005.

“Dec. 26 is a very important shopping day, as shoppers return unwanted gift items and shop for marked-down merchandise,” ShopperTrak cofounder Bill Martin said. “If retailers depend on last year’s shopper turnout and behavior as a guide for staffing and inventory plans, they will lose out on business this year. Dec. 26 is going to be a door-buster day.”

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CDMA to host 86th Annual Trade Expo in January 2012

BY Allison Cerra

NOVI, Mich. — The Chain Drug Marketing Association once again will host its annual trade exposition, bringing together suppliers, regional drug chains, regional drug wholesalers, independent pharmacies, grocery stores and convenience stores.

The 86th annual trade expo will be held at the Gaylord Palms Resort in Kissimmee, Fla., from Jan. 23 to 26, 2012. The expo will focus on providing opportunities to network, share ideas, build businesses and make more money, CDMA said. The expo once again will feature the Store Brand Forum, a one-on-one meeting format with buyers and store brands’ manufacturers, which will feature industry and marketing trends, new product launches and more. Additionally, the association once again will house its CDMA Showroom and Direct Import area, where a large variety of seasonal and everyday merchandise will be on display.

For more information, click here.

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NRF: Gift card spending to reach $27.8 billion this holiday season

BY Katherine Field Boccaccio

WASHINGTON — Holiday shoppers are expected to spend $155.43 on average for gift cards this season, while total gift card spending is projected to reach $27.8 billion, according to a survey released Friday by the National Retail Federation.

NRF’s 2011 Holiday Consumer Intentions and Actions survey, conducted by BIGresearch, found that 8-out-of-10 shoppers will give gift cards this year, thanks to e-gifting, instant delivery through Facebook, personalized video and mobile giving options. Average spending is expected to be the highest since 2007.

Not only will more people purchase gift cards this holiday season (80.2% versus 77.3% in 2010), gift givers also will spend more on each card they buy. Shoppers will spend an average of $43.23 per card, up from $41.48 last year. Men will spend significantly more on gift cards than women this year, shelling out an average of $164.24, versus women’s $147.06.

When it comes to which gift cards people will buy this holiday season, most shoppers said they will give their friends or family members a gift card to a department store (38.7%), restaurant (33.8%) or an entertainment venue such as a night at the movies or music event (18.2%.) Others will buy gift cards to book stores (19.8%), coffee shops (15.9%) and discount stores (13%).

Practicality wins as the most likely reason shoppers will buy gift cards this year as 46.4% said they will buy gift cards because it allows the recipient to select their own gift. Additionally, 19.4% said they will choose the cards because they are more convenient, as they are easier and faster to buy.

For those who don’t buy gift cards, reasons given are that cards are too impersonal (26.1%), they are concerned about fees and expiration dates (17.4%) or they’d rather buy items on sale to stretch their dollar (9.1%).

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