Shoppers Drug Mart unveils first Enhanced Convenience Food section
VANCOUVER, British Columbia — Shoppers Drug Mart will be unveiling its first Enhanced Convenience Food section here on April 22, the company announced Wednesday. Aiming to provide customers with an experience that combines convenience with quality foods, the improved offering includes approximately 750 new fresh items.
"With the close connection between food and wellness, the introduction of convenience fresh food items in Shoppers Drug Mart is a great fit," stated Chong Bang, SVP merchandising, Shoppers Drug Mart. "We first introduced a limited selection of convenience food in Shoppers Drug Mart when we launched the large format store in 2002. Now as a division of Loblaw, we have been able to leverage food expertise to develop an enhanced convenience food offering, providing our customers with the ability to quickly pick up fresh and healthy items."
In support of the expanded food offering, pharmacists in enhanced fresh food stores have been provided with additional nutrition training and health information, so they can better help customers and patients to shop well.
Following the opening of the Hastings Street location, enhanced convenience food offerings will roll out in select Shoppers Drug Mart stores across Vancouver and Richmond. There are two formats for enhanced convenience food: Fully Enhanced or Grab and Go. While both models focus on convenience, Fully Enhanced locations will offer a larger assortment of fresh offerings, while Grab and Go locations will emphasize quick and convenient offerings for the urban customer.
Coca-Cola brings back ‘Share a Coke’ campaign with more names, flavors
ATLANTA — With summer fast-approaching, Coca-Cola is bringing back its “Share a Coke” program under a new name — “Share an Ice Cold Coke.” For the first time this year, the campaign, which put names on the labels of Coca-Cola products, will see labels with last names on 20-oz. soda bottles.
This year, the program also will include names on Coca-Cola Life and Cherry Coke.
“We’re excited to bring back ‘Share a Coke’ this year, refreshed with more names and now last names. By extending ‘Share a Coke’ across five Coca-Cola products, we’re giving people more great tasting choices and ways to share and enjoy simple moments together this summer,” Coca-Cola North America SVP brand and strategic marketing Stuart Kronauge said. “A delicious, ice-cold Coca-Cola has always been perfect to quench fans’ thirst during the summer heat.”
In addition to offering personalized 8-oz. glass bottles for purchase on ShareaCoke.com, the company will be taking its “Share and Ice Cold Coke” experience across the country, customizing Coca-Cola or Coke Zero mini-cans at tour stops in 17 states. This year also will see the return of Coca-Cola’s patriotic packaging inspired by the American flag and featuring the USO badge.
Crossmark Canada names SVP customer development
PLANO, Texas — Crossmark Canada on Monday named Mark Ayer SVP customer development, a 28-year veteran of Canadian food and beverage retailing.
"We are very excited to have someone of Mark's experience, knowledge and deep understanding of the Canadian retail landscape," stated Christoper Terrio, Crossmark Canada president and CEO. "His 28 years of sales and marketing experience within CPG and the food and beverage industry will allow Crossmark Canada to increase its presence and selling capabilities in the grocery, mass, club and drug Channels nationally."
Ayer began his career as a Sales rep in 1989 with Kraft Canada. He spent the next 15 years progressing through various roles in the sales organization before leaving for Gillette in 2004 where he served as VP sales and country manager. He joined Procter & Gamble in 2005 and spent the next five years in marketing and sales leadership roles in Canada and Asia before becoming VP sales for P&G Canada in 2010.
Ayer rejoined Kraft Canada in 2014 to lead the Canadian sales organization and was appointed general manager foodservice following the merger with Heinz.