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Shoppers Drug Mart opens second enhanced beautyBOUTIQUE

BY Antoinette Alexander

TORONTO — Continuing its effort to offer customers an elevated prestige beauty experience, Canadian pharmacy retailer Shoppers Drug Mart unveiled on Wednesday its second enhanced beautyBOUTIQUE at the Toronto Eaton Centre. 

(Domenic Pilla, president and CEO of Shoppers Drug Mart)

The 4,000-sq.-ft. beautyBOUTIQUE features 21 prestige brands, as well as new fixtures, digital signage, an enhanced fragrance and derm areas.

"Our goal was to design a unique and inspiring experience leveraging our customer insights in beauty while also integrating emerging customer trends," stated Domenic Pilla, president and CEO of Shoppers Drug Mart.

"Shoppers Drug Mart has always pushed the envelope when it comes to the beauty category, and as a result, we have become the market leader in mass and prestige cosmetics, fragrances and skin care products and the beauty destination of choice for Canadian women."

The design was inspired by a gift box and the idea of unraveling a ribbon to reveal the present. The ribbon concept can be seen in the elements of the store design, including the digital signage wrapped around the boutique and the finishing elements extending over the fixtures to the ceiling.

"It was the right time to evolve and enhance our concept to modernize the fixtures, adapt to changing shopping behaviors, incorporate new communication vehicles like digital signage and grow our brand assortment to include new prestige vendors," added Cathy Masson, VP category management at Shoppers Drug Mart. "We introduced this new concept all while holding true to our principles of knowledgeable and unbiased service in an enjoyable and convenient shopping experience."

In addition to a newly designed beautyBOUTIQUE, the renovated store in the Toronto Eaton Centre will continue to offer an assortment of health, beauty and convenience essentials including the full service pharmacy and a Canada Post outlet.

The first enhanced BeautyBOUTIQUE opened in November 2012 in an existing Shoppers Drug Mart store in Bayview Village in Toronto.

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Reports: Walmart to offer domestic partner benefits next year

BY Alaric DeArment

NEW YORK — Walmart will begin offering health insurance and other benefits to unmarried domestic partners, including same-sex partners, next year, according to published reports.

According to an internal memo obtained by the LGBT blog Towleroad, the retailer cited 30 of its competitors, noting that all but two — Publix and Stop & Shop’s union plan — already offer domestic partner benefits. Benefits included in the new Walmart plan include health, dental, 401k and others.

"We operate in 50 states, hundreds of municipalities and Puerto Rico, and as clarified under the Supreme Court’s decision regarding the Defense of Marriage Act (DOMA), each of these states are developing different definitions of marriage, domestic partner, civil union, etc.," the memo read. "By developing a single definition for all Walmart associates in the U.S. and Puerto Rico, we are able to ensure consistency for our associates in various markets."

Gay-rights groups have often criticized Walmart in the past for policies considered anti-gay, but the Human Rights Campaign’s 2013 Corporate Equality Index, gave the retailer a 60% rating, citing anti-discrimination and other policies favorable to gay and lesbian employees.

 

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Mineral Fusion develops new Beauty Balms, Gray Root Concealers for hair

BY Antoinette Alexander

NEW YORK — Natural beauty brand Mineral Fusion is ramping up its hair care portfolio with new packaging for its existing products, as well as new offerings.

Leveraging the BB cream craze, Mineral Fusion has introduced its first natural Beauty Balm for Hair collection, a range of multi-tasking styling essentials to revitalize and strengthen the follicles from root to tip. Available in four formulations, Mineral Fusion Beauty Balms for Hair are designed to provide maximum performance and nourishment in one step.

The formulations include:

  • Curl Care: Designed to enhance and define curls with a natural hold with the added benefit of murumuru butter;
  • Hair Repair: Infused with sea kelp, the combination of nourishing ingredients hydrates and repairs hair;
  • Vibrant Shine: An extra boost of panthenol and minerals gives hair shine and eliminates frizz; and
  • Volumizing: Formulated with barley protein, this lightweight formula gives hair lift and added dimension for voluminous style.

Mineral Fusion Beauty Balms for Hair are gluten-free, paraben-free, sulfate-free, 100% vegan and cruelty-free.

Also new is the Gray Root Concealer for Hair, a natural, quick fix to maintain hair color in between appointments. Infused with pure mineral pigments, Gray Root Concealer instantly camouflages gray hair to create a fresh look. Packaged with dual-ended components, the concealer provides blendable coverage from roots to end, allowing women to cut down on long, expensive trips to the salon while still achieving a flawless look.

The Gray Root Concealer is available in four shades: black, dark brown, medium and light brown.
 

Both the Beauty Balms for Hair and the Gray Root Concealer for Hair are priced at $12.99 each and are launching in October. They will be available at MineralFusion.com and Whole Foods Markets nationwide.
 

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