BEAUTY CARE

Shoppers Drug Mart moves forward with aggressive campaign

BY Michael Johnsen

TORONTO Shoppers Drug Mart, already a formidable national drug store competitor north of the border, will be looking to tweak its future performance through its aggressive new store opening campaign with a focus in Quebec, a marked expansion of its successful beauty boutique store-within-a-store concepts, a reorganization and product expansion in its Healthy Living sets and an update to its loyalty card program, which today boasts more than 7.7 million active cardholders, the company’s president and chief executive officer Jurgen Schreiber told analysts Scotia Capital conference held here Tuesday.

According to Schreiber, Shoppers Drug Mart by the end of the year will have approximately 1,045 locations across Canada, marking the chain’s largest increase in real estate in its history. The expansion includes between 110 and 120 new stores and a $400 million (US$390 million) commitment.

The chain has also expanded its beauty boutique store-within-a-store formats, and expects approximately 140 boutiques to be opened by year’s end. Currently, Shoppers Drug Mart operates 93 boutiques. “The end of this journey we believe will be on 250-plus stores [containing a] beauty boutique [department],” Schreiber said.

For the first quarter of next year, Shoppers plans to reconfigure its Healthy Living corner—the corner of the store housing natural products and dietary supplements—to include more organic private-label convenient-foods. “There’s one corner of the store which is not optimized, and that’s the Healthy Living corner,” Schreiber said, noting that between 150 and 250 private label products will be launched in the first quarter of next year. “It’s convenient food; it’s health food; it’s what fits to us,” he said, emphasizing that the chain will not be making an entry into fresh foods with its organic offerings.

Shoppers Drug Mart is also looking to launch a new VIP card for its heaviest shoppers next year. Shoppers’ loyalty card currently boasts more than 7.7 million active members, who spend on average 66 percent more than non-cardholders, Schreiber said.

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Namaste introduces hair fertilizer to nourish weak hair

BY Antoinette Alexander

CHICAGO Namaste Laboratories, the makers of the Organic Root Stimulator brand of hair care products for ethnic consumers, has introduced a Hair Fertilizer to help strengthen and nourish weak, damaged hair.

“Namaste created Organic Root Stimulator Hair Fertilizer with our customers in mind,” stated Shannon Skipper-Green, associate product manager for Namaste Laboratories. “We’ve listened to their concerns, which include chemical and weave damage, hair loss as well as slow growth, and answered with a luxurious creme that adds the nourishment needed for healthy hair and scalp.”

The Hair Fertilizer contains horsetail and coconut for moisture, kola nut for strengthening, and paprika and nettle for stimulation.

The product has a suggested retail price of $7.75. 

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World of Hair introduces two new products

BY Antoinette Alexander

BIRMINGHAM, Ala. World of Hair has announced the availability of the new Stretch Marks & Scar Treatment, as well as the Color Perfection hair color repair shampoos and conditioners.

Infused with Helichrysum essential oil, the Stretch Marks & Scar Treatment promises to help reduce the appearance of scarring from surgery (including plastic surgeries), stretch marks and acne scars that are raised or pitted.

The company also has introduced Color Perfection Shampoo and Conditioner, which works to repair damaged hair by focusing on protein structure that is damaged during hair color, perming or other chemical-based procedure. 

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