Shopper survey: Possibility of another government shutdown casting dark cloud over holiday season
CHICAGO — Shoppers are already looking past the holiday season and not liking what they see, according to a special survey conducted between Oct. 31 and Nov. 5 by IRI that was released Tuesday. While consumers are hoping for the best, they’re bracing for the worst when it comes to the possibility of another government shutdown and debt ceiling crisis in early 2014.
“The impending debt ceiling crisis and government shutdown is yet one more straw on the camel’s back, and consumers are ready to react by locking down their wallets,” Susan Viamari, editor of Times & Trends, IRI said. “CPG marketers must continue to monitor the situation carefully and be poised to rapidly deploy programs that will support consumers through the next financial obstacle, but it is critical that these programs are carefully designed to support—not erode—brand equity and justify the expenditure with a solid value proposition.”
Overall, 53% of consumers are not confident that an agreement will be met to avert another government shutdown and debt ceiling crisis, while 32% are unsure and 15% are confident. This skepticism is chipping away at consumer confidence, so many are already putting some safety nets in place to weather the storm and holiday spending is right in the cross hairs.
In fact, 43% of all consumers are budgeting less money for the upcoming holiday season out of concern that the country will hit the new debt ceiling, and the government will shut down once again. In addition, 52% of Hispanics, 47% of households with kids and 53% of lower-earning households will be pulling back on holiday spending.
If the country hits the new debt ceiling and the government shuts down in early 2014:
- 57% of all consumers expect their financial strain to increase versus 46%, who anticipated increased strain before the October 2013 shutdown;
- 45% of all consumers say they will have less money to spend on groceries versus 35% before the October 2013 shutdown; and
- 44% of all consumers say they will have to reduce/eliminate trips to some of their favorite stores versus 31% before the October 2013 shutdown.
Startup Finger Candy Nail Art to launch online in 2014
ENTERPRISE, Utah — Southern Utah startup company, Finger Candy Nail Art, is aiming to take the nail care industry by storm with its nail art products. While the company won’t officially launch until early 2014, it is encouraging independent distributors to now sign up.
The company launched home party sales in November and will officially launch online in March 2014.
“We’re overwhelmed by the interest we’ve had from people eager to start buying and selling our unique line of products,” Finger Candy Nail Art president David Hall said. “Women everywhere are looking for artistic do-it-yourself solutions for the latest trends in fingernail fashion. It’s a great trend. We will keep our products fresh and exciting to meet the growing demand.”
The collection of nail art includes:
- nail wraps
- design tape
- striping tape
- nail art pens
- nail art stencils
- nail stamps
- manicure and nail art tools
“We want it to be perfect before we put it out there. We’re going to make a splash the entire industry will hear,” Hall added. According to the company, independent distributors are already lining up to sell nail art during at-home parties.
Jane Cosmetics launches holiday campaign to support women in need
GLENDALE, Calif. — Jane Cosmetics is continuing its commitment to charitable contributions that support women by launching “The Gift of Confidence & Care: Buy One, Give One to a Neighbor in Need” — a donation campaign that will provide beauty products to women in local shelters.
Jane Cosmetics will donate one Jane beauty product for each item purchased between Nov. 18 and Dec. 27 at participating Kohl’s, Ulta Beauty, Bealls, Palais Royal and Peebles stores in California, Illinois, Michigan, New Jersey and Texas, as well as through Jane’s online store at JaneCosmetics.com. The donated beauty products will be provided to more than 25 women’s charitable organizations and women’s shelters in those five states.
The Jane brand was relaunched this summer based on a commitment to supporting women’s initiatives, including the “Friends of Jane” program, which continues to donate a portion of Jane sales nationwide to nonprofit organizations led by women. “The Gift of Confidence & Care” buy one, give one program is focused specifically on helping women in shelters and other supportive environments.
“Women deserve to feel empowered to live their lives with confidence and courage,” stated Lynn Tilton, owner and CEO of Jane Cosmetics. “Our ‘Gift of Confidence & Care’ campaign is based upon our belief that confidence comes in many colors — and that the most refined beauty comes from within. We’re excited to share this message and to join our customers in the collective acts of generosity and compassion during the holiday season. We want to highlight that women standing shoulder to shoulder can create the contagious energy of a thousand blossoms blooming.”
In addition to donating one Jane product for each item purchased, Jane’s team of style experts — including celebrity makeup artist Sarah Lucero, hairstylist Ken Paves and fashion expert Richard Lowe — will travel to four cities to provide makeovers for women in shelters participating in the “The Gift of Confidence & Care” campaign.