News

Shopper Sense research finds distinct shopper personalities

BY Jason Owen

Analysis by Shopper Sense founder Lily Lev-Glick, a 20-year shopping behavior analyst and researcher, has revealed holiday shoppers fall into one of three distinct categories: Scrooges, Ho Ho Happy Go Lucky and On a Merry Mission.

“Shopping takes on a style all its own during the four weeks before Christmas. Our inner shopper and the characteristics that accompany those styles are at full tilt, influencing everything from where and when we shop to whether we shop solo and what our threshold is,” Lev-Glick explained. “Whether male or female, shoppers tend to fit into a handful of groups that define their mindset on the path to purchase and how they perceive, approach and navigate store choice.”

The analysis was based on data from a set of holiday shoppers on their agreement with a broad set of attitudinal statements. Shopper Sense then clustered respondents into three distinct groups, each possessing their own unique attitudes and behaviors during the holidays.

To learn more about what characterizes shoppers into these three groups, you can follow the link to Shopper Sense’s full analysis.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

News

Rite Aid offers discount on influenza vaccinations as flu activity picks up

BY Alaric DeArment

CAMP HILL, Pa. — Rite Aid is offering a $5 discount on flu vaccinations through the middle of this month, the retail pharmacy chain said Monday.

To mark National Influenza Vaccination Week, which the Centers for Disease Control and Prevention started in 2005, which started Sunday and runs through Saturday, Rite Aid is administering flu vaccinations for $24.99 through Dec. 15. The original price was $29.99.

"The [Centers for Disease Control and Prevention] is reporting an increase in flu activity in parts of the country and expects to see more activity during the winter months, which is when flu season typically peaks," Rite Aid EVP pharmacy Robert Thompson said. The CDC recommends flu vaccinations for everyone aged 6 months and older.


Interested in this topic? Sign up for our weekly DSN Collaborative Care e-newsletter. 

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

News

Zak Designs assembles new Marvel’s ‘The Avengers’ mealtime products

BY Jason Owen

SPOKANE, Wash. — After the huge success of Marvel’s "The Avengers" movie this past summer, a new generation of kids were turned on to one of the most popular superhero teams of all time. To capitalize on this burgeoning new fanbase, Zak Designs is launching a new line of mealtime products based on the blockbuster hit.

Zak’s line of "Marvel’s Avengers Assemble" includes a three-section tray with raised sides, standard plates, bowls, tumblers and flatware, as well as a 17-in. placemat to serve it all on. In addition to these home products, Zak is offering an 18-oz. pull-top bottle, a 17-oz. lenticular fun sip with 3-D graphics, and a new 11-oz. Loopity Loop tumbler with a wraparound straw so kids can take fun with them and stay hydrated on the go.

All products are BPA-free and durable enough to withstand the tough, little superheroes they’re made for.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES