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Shopko, Wrigley donate Easter eggs to charitable groups

BY Alaric DeArment

NEW YORK — Shopko and William R. Wrigley Jr. Co. have donated more than 60,000 candy-filled plastic Easter eggs to nonprofit organizations in the Green Bay, Wis., area, the companies said Monday.

The two companies are distributing the eggs to the YMCA, the YWCA, Salvation Army, Boys & Girls Club, Encombass, House of Hope, March of Dimes, City of DePere Parks & Recreation Department, Big Brothers Big Systers, Golden House, New Shelter, Green Bay Area Public School District McKinney-Vento Homeless Student Program, Holy Family School and Neville Museum and Freedom House.

"One of the best parts of being a member of the Shopko team is knowing we are making a difference in the communities we serve, not just through our local store presence, but through our charitable efforts, which are at the core of our company," Shopko COO and interim CEO Mike Bettiga said. "Green Bay is our hometown, and we know that many local charities and organizations plan Easter activities for the families and children that they serve."


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Ben & Jerry’s adds newest flavor

BY Jason Owen

BURLINGTON, Va. — Ben & Jerry’s announced today the addition of Chocolate Peppermint Crunch ice cream to round out the company’s 2013 lineup of new full-time options.

Chocolate Peppermint Crunch is a chocolate ice cream laced with swirls of peppermint and fudge and mint cookie pieces mixed in.

Chocolate Peppermint Crunch joins other 2013 full-time flavors, such as:

  • Liz Lemon —  a lemon Greek frozen yogurt with a blueberry, lavender swirl that was launched earlier this year to celebrate the finale of the "30 Rock" TV show;

  • Pineapple Passionfruit — pineapple Greek frozen yogurt with pineapple pieces and a passionfruit swirl;

  • Vanilla Honey Caramel — vanilla Greek frozen yogurt with a honey caramel swirl;

  • Coffee Coffee Buzz Buzz Buzz — coffee ice cream with espresso bean fudge chunks; and

  • Candy Bar Pie — peanut butter ice cream with fudge flakes, chocolate nougat and sweet & salty pretzel swirls, sold exclusively in scoop shops.

All of the full-time flavors will be appearing on shelves across the country within the next few weeks.


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Pepsi launches new bottle design after nearly two decades

BY Jason Owen

PURCHASE, N.Y. — Pepsi is bringing to market the first redesign of its 20-oz. bottles in 17 years, according to published reports.

The new bottle design features a contoured bottom for better gripping and a slimmer label, leaving more of the signature caramel color beverage exposed to shoppers. The new bottle design comes as PepsiCo has seen sales slipping over the past year. Beverage volume declined 4% year last year in North America for PepsiCo. That included a 4% decrease in carbonated soft drinks and a 3% drop in non-carbonated drinks, according to a regulatory filing with the Securities and Exchange Commission.

Pepsi hopes the new bottle design and other recent marketing moves, such as a multiyear sponsorship of the Super Bowl halftime show and collaboration with pop superstar Beyoncé, ramps up sales.

The company expects the new bottle to completely replace the current design over the next year to two years.

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