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Shopko shares predictions for holiday shopping trends

BY Gisselle Gaitan

With the holiday shopping season fast approaching, companies are trying to entice consumers by announcing Black Friday and Cyber Monday deals before the actual day. With that type of information out in the open, Wisconsin-based company Shopko also decided to share its predictions for what exactly consumers will be on the hunt for when hitting retailers nationwide.

A survey recently done by Deloitte found that 27% of consumers prefer to purchase gifts that provide an experience for the recipient. Also concluded by the survey, more than half of consumers prefer purchasing indulgent gifts or items the recipient wouldn’t buy for themselves.

“Traditional gifts like clothes and electronics are still popular. But in today’s world of Pinterest and personalization, we are finding new trends where shoppers are looking for gifts that fit a person’s personality or lifestyle, whether it’s a Barcalounger to provide relaxation at home, a kayak for someone who loves the outdoors, or combining several smaller gifts to offer a combination of both,” Ron Ota, Shopko SVP Chief Merchandising Officer, said.

Also identified by Shopko is six different categories of consumers, with an infographic showcasing items falling into their preferences. The types of shoppers the company identified are the caregiver who thinks of others and never treats themselves, the adventurer who is on the hunt for the next thrill, the techy who enjoys the latest in gaming in technology, the fashionista who is up-to-date with the season’s trends, the kitchen master who always has the latest cooking gadgets and the littles, composed of children and toddlers with active imaginations.

Shopko will be open for 2017 Black Friday shopping from 4:00 p.m. on Thanksgiving day, Nov. 23 and will close at 10:00 p.m. on Nov. 24. Black Friday online shopping will start on Nov. 22, and instead of Cyber Monday the company has announced Cyber Week. This will include seven days of online deals beginning on Nov. 26 and ending on Dec. 2, with prices being available online and in-stores.

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Rite Aid announces Black Friday, holiday season savings

BY Gisselle Gaitan

Black Friday deals are currently getting underway and Rite Aid stores throughout the nation are kick starting the shopping season by offering its lowest offers of the year. With sales starting as early as 8 a.m. on Thursday and 7 a.m. in select locations on Black Friday, the Pennsylavania-based retailer hopes to entice consumers.

The lowest offers of the year will become available through the retailer from Nov. 23 to Nov. 25, when using Rite Aid’s wellness+ with Plenti card. Stocking stuffers and holiday essentials that will be on sale include:

· A special Black Friday deal on the Air Wars Battle Drone, available for $59.99;

· Buy one, get one free on select As Seen on TV products including Gotham Steel Square Pan, Snuggle Tails, Magic Tracks, and assorted Tac Light products;

· Fragrance sets for men and women including Nautica, Vera Wang, J Lo and Stetson for $13.99;

· Revlon Super Lustrous or Moon Drop Lipsticks two for $6 or a Wet n Wild mini nail set for $2.99;

· Earn up to 1200 Plenti points with the purchase of a $50 Home Depot, Gap, Old Navy or Banana Republic gift cards;

· Duracell batteries are on sale at two for $12, Duracell surge protectors and power banks are buy one get one free and holiday gift wrap and boxed cards are buy one get two free.

· Planters Peanuts Holiday three-pack for only $5.99 or Gourmet Butter Cookies for $1.77;

· Buy one, get two free deal on Hershey’s Pot of Gold or Russell Stover boxed chocolates; and

· Two for $9 DiGiornio 12-inch Pizzas, 2-liter Coke, Pepsi or 7UP products for .97 cents and assorted coffee products from Folgers and Maxwell House for only $4.99.

Rite Aid customers also will be able to save throughout the week on holiday décor, which includes a variety of pre-lit Christmas trees, traditional ornaments, festive wreaths, nutcrackers, and much more. From Nov. 26 to Dec. 2, wellness+ with Plenti members will receive 30% off online purchases and free shipping on orders over $34.99.

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Loblaw begins pilot on subscription based value program

BY Gisselle Gaitan

A fee-based subscription pilot program tailored to the growing number of consumers shopping both in-person and online has been launched by Loblaw. Titled PC Insiders, the program looks to reward Canadians in ways that can’t be found anywhere else, according to the Toronto-based company.

“Our customers are looking for new ways to save time and money as they shop both in our stores and on our e-commerce sites,” Galen G. Weston, Chairman and CEO, Loblaw Companies Limited, said. “Many Canadians, in particular busy parents, find themselves shopping several of our brands, both online and in person. PC Insiders is our next step in making that whole experience easier and more rewarding.”

The program will be a loyalty based digital platform targeted towards select PC Plus members who also are President’s Choice Financial Mastercard holders. Consumers will be offered perks on in-store and online products, brands and services at a cost of $9.99 per month or $99 per year.

During pilot, subscribers will receive various benefits when using their PC Financial Mastercard that include:

  • 20% back in PC points on the essentials that families need, including diapers, infant formula, and all PC Organics products in-store and online;
  • 20% back in PC points on all Joe Fresh products in-store and online;
  • 20x the PC points every day when customers shop online at beautyBOUTIQUE.ca;
  • Free Click & Collect pick-up service at nearly 200 locations;
  • Free shipping on all beautyBOUTIQUE.ca and Joe Fresh purchases; and
  • $99 PC travel credit once a year when booking a trip on pctravel.ca (annual subscriptions only).

PC Insiders has launched to select PC Plus loyalty members in Ontario and British Columbia, and will expand in 2018 to include additional subscribers across the country. At that time, it will be available to members of the PC Optimum loyalty program, which launches Feb. 2018. This new loyalty program combines Loblaw’s existing loyalty programs, PC Plus and Shoppers Optimum.

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