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Shop Your Way taps YouTube stars to be ‘curators of cool’

BY Vivian Gomez

HOFFMAN ESTATES, Ill. — Shop Your Way, the digital loyalty, marketing and shopping platform of Sears and Kmart, has enlisted YouTube celebrities Ricky Dillon and Jenn McCallister to be “curators of cool” for the site.

Dillon and McCalister collaborated with Shop Your Way to deliver their first-semester fashion picks, creating catalogs members can like, follow and share. They have nearly 10 million fans combined on social media networks such as YouTube, Instagram and Twitter.

The site also offers information on how to stay organized throughout the school year, tips to prepare for the colder months ahead, and a how-to guide to help find the right tablet now that classes have started. The site's social shopping features let members access personal shoppers and crowd-sourced advice, as well as curate their own product pages, rate products, create wish lists, conduct polls and engage with celebrities.

"Social shopping enables an entirely new level of involvement and experience as peers can save, share and talk about products," said Eric Jaffe, SVP, Shop Your Way. "We know it's important to get the right looks and see what others are wearing, so Shop Your Way has partnered with two teen social media stars as our 'curators of cool.'"

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Polaner launches new website, contest

BY David Salazar

PARSIPPANY, N.J. — Polaner All Fruit, which was certified as a non-GMO food maker earlier this summer, has rolled out a revamped website and a contest to celebrate. The contest will see fans of Polaner fruit spread voting for their favorite remake of the company’s “Don’t Dare Call it Jelly” commercial.

“With the new line of Non-GMO Project Verified Polaner All Fruit hitting shelves and breakfast tables nationwide, we believe there’s no better time to revive the tagline that embodies the brand’s storied history,” B&G brand manager Sandra Paige said. “And to continue the celebration, we’re excited to unveil the new website for Polaner, which allows consumers to more easily search and find the Polaner products they know and love.”

To enter the contest, consumers have to like Polaner’s Facebook page, and vote for their favorite commercial to be entered into a drawing for weekly prizes of $50 and the grand prize of $100. 

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Wegmans to offer new line of fresh Gulf seafood

BY Mike Troy

ROCHESTER, N.Y. — Wegmans is introducing a new line of peeled, deveined and wild-caught Gulf of Mexico shrimp and enticing shoppers with seafood promotion featuring a wide range of domestically sourced products.
 
Wegmans and the Gulf Seafood Marketing Coalition in a joint announcement said the retailer was celebrating the end of summer by featuring fresh Gulf seafood through Sept. 6 and was launching its proprietary line of wild-caught Gulf of Mexico peeled and deveined shrimp that would be available year-round. Plans also call for Wegmans to feature Gulf Coast seafood cooking demonstrations, freshly prepared wild-caught Gulf shrimp dish samples and educational grilling techniques at each of its 84 stores. The stores will showcase seafood harvested from Gulf of Mexico waters, including wild-caught shrimp, snapper, grouper and blue crab.
 
"Wegmans is dedicated to providing the freshest ingredients to our customers, helping to make great meals easy and affordable. The savory Gulf of Mexico seafood flavors fit into this plan, and the Gulf Seafood Marketing Coalition is a great partner to us," said Dave Wagner, Wegmans VP of seafood merchandising. "We are confident that once customers taste our new Wegmans brand wild-caught Gulf of Mexico shrimp and learn easy preparation techniques, it will soon become a favorite."

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