BEAUTY CARE

Shiseido advances beauty, technology alliance with Olivo acquisition

BY Gisselle Gaitan

Shiseido is looking to blend the worlds of beauty, technology and dermatology with its latest announcement. The Tokyo-based company has revealed that subsidiary, Shiseido Americas, has acquired all assets of Massachusetts-based startup, Olivo Labs.

Olivo specializes in advancing the dermatological field through biomaterials technology, which includes its XPL Second Skin technology. The brand’s patented approach creates a breathable and flexible invisible artificial skin that offers a number of benefits not available through traditional cosmetics or cosmetic surgery, the company said.

“Our transaction with Olivo is an exciting next step in our ongoing pursuit to create entirely new categories of beauty products at a global scale as a part of our Vision 2020, middle to long-term strategy. Olivo’s ground-breaking ‘Second Skin’ technology will join Shiseido’s already robust innovation portfolio, which includes the personalization technology startup MATCHCo, the artificial intelligence-empowered beauty company Giaran, and our own Shiseido-developed Optune, a digital, personalized skincare platform. We look forward to welcoming our new colleagues at Olivo and benefiting from the expertise of Dr. Langer as we continue to reinvent the beauty industry and to create new products tailored to each of our customers’ unique and personal ideals of beauty,” Masahiko Uotani, president and CEO of Shiseido, said.

The acquisition allows for New York City-based Shiseido Americas to expand its global beauty innovation footprint. Shiseido Americas previously announced its acquisition of Giaran, an AI-driven company with technology that ranges from makeup virtual try-on, tutorials, color matching, personalized recommendations, makeup removal, face tracking, and skin tone detection.

“We use science to break down and tackle problems. Here, we were able to really solve a pervasive problem and create a platform with novel biomaterials. Shiseido provides an exciting opportunity to continue executing on that mission and to further demonstrate the many capabilities of our XPL platform. We look forward to the future when we unlock the XPL Second Skin’s full potential across a range of different applications,” Robert Langer, co-founder of Olivo said.

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Dial big brothers big sisters
BEAUTY CARE

Dial announces Big Brothers Big Sisters of America partnership

BY Gisselle Gaitan

Dial, a Scottsdale, Ariz.-based personal care brand has announced a new partnership with Big Brothers Big Sisters of America. Together both companies aim to improve the overall health and well-being of families by launching the Healthier Futures program.

The initiative aims to ensure that children facing adversity have the guidance needed to succeed in life while also teaching healthy hygiene habits. Helping Big Brothers Big Sisters mentees, called Littles, gain confidence through forming these personal care habits and the mentoring relationships, which will inspire healthier futures and help kids to become successful young adults, the companies said.

“Dial has been a company supporting families for over 70 years. We believe that family is a word with many different meanings, different stories and sometimes, different members,” Justin Giouzepis, vice president, Personal Care at Henkel Corporation, said.  “Big Brother Big Sisters aligns with the same messaging and values the brand believes in, and together through the Healthier Futures program, we have the power to support families and children together. Dial is not just a family soap, but we are the every family soap, and our decision to work with a partner such as Big Brother Big Sisters that develop positive relationships that have a direct and lasting effect on the lives of young people is one we are very proud of.”

Henkel-owned Dial has committed to donating $100,000 to Big Brothers Big Sisters of America in addition to products, which also will be donated to the Tampa, Fla.-based organization’s affiliates throughout the nation.

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BEAUTY CARE

Colgate uses artificial intelligence in app-enabled electric toothbrush

BY Gisselle Gaitan

Colgate wants to help consumers change and improve the way they brush their teeth by launching a new electric toothbrush with artificial intelligence that will provide users with feedback on teeth brushing.

The Colgate Smart Electronic Toothbrush E1 with Artificial Intelligence works with Apple's ResearchKit to crowdsource toothbrushing data for better and faster innovation, the company said. Designed with the help of dentists, the brush features real-time sensors and AI algorithms to detect brushing effectiveness in 16 zones of the mouth.

"Our goal is simple. We want people to have their healthiest smiles by brushing their best," Patricia Verduin, chief technology officer at Colgate-Palmolive, said. "The first step to improving brushing is to understand consumers' brushing habits, and Apple ResearchKit has proved to be a powerful tool for this."

The toothbrush also uses Bluetooth connectivity, sonic vibrating technology and features a 3-D brushing coach to encourage better brushing habits.

Colgate’s electric toothbrush will be available for purchase in select Apple stores and at Apple.com for the suggested retail price of $99.99. 

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