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Shire seeks new approval for ADHD drug

BY Alaric DeArment

PHILADELPHIA — Drug maker Shire is seeking Food and Drug Administration approval for a new usage for a drug used to treat attention deficit hyperactivity disorder, the company said Wednesday.

Shire announced that the FDA had accepted its regulatory approval application for Vyvanse (lisdexamfetamine dimesylate) capsules for maintenance treatment of ADHD in patients ages 6 to 17 years. There currently are no stimulants approved for maintenance treatment of the condition in that age group, Shire said, and the FDA said it would complete its review by April 2013.

The drug currently is approved for treating ADHD in children, adolescents and adults as part of a total treatment plan and is approved as a maintenance treatment for the condition in adults.


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Lunchables extends line with kid-friendly smoothie

BY Allison Cerra

MADISON, Wis. — Lunchables has extended its line of lunchtime meals for kids.

New Lunchables with Smoothie includes a Chiquita strawberry banana smoothie that is paired alongside kid favorite foods, such as deep dish pizza with pepperoni, chicken strips and turkey subs, along with a small treat.

"Moms tell us they need wholesome lunchtime options for their kids, but kids want an exciting lunch they look forward to eating," Lunchables director of marketing Joe Fragnito said. "That’s why we created new Lunchables with Smoothie. Filled with kid-favorite foods and a smoothie made with real fruit, these varieties give moms choices they can feel good about and kids are thrilled to have a lunchtime option that’s fun to eat."

New Lunchables with Smoothie offerings are available now in the refrigerated section of grocery stores nationwide with a suggested retail price of $3.79 per pack.

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Rite Aid launches nationwide health-and-wellness effort

BY Alaric DeArment

CAMP HILL, Pa. — Rite Aid is launching a six-month, nationwide health-and-wellness campaign to mark its 50 years of operation, the retail pharmacy chain said Wednesday.

RA50, as the new campaign is called, began Wednesday near the company’s headquarters in Camp Hill, Pa., and will move on to the Pennsylvania state capital of Harrisburg Thursday through Saturday. Afterward, it will move on to Baltimore; Philadelphia; Pittsburgh; Scranton, Pa.; Cleveland; Detroit; Portland, Ore.; Los Angeles; Atlanta; Norfolk, Va.; and New York.

"Rite Aid’s motto is ‘With us, it’s personal,’ and for 50 years, our associates have proudly delivered on this promise by meeting the health and wellness needs of our customers and communities," Rite Aid chairman, president and CEO John Standley said. "RA50 embodies our core values and is the perfect way for Rite Aid to thank the many communities across the nation that have helped us grow and to continue our mission of helping those we serve live healthier, happier lives."

The "acts of wellness" will include free screenings, wellness fairs, public education events and what the company called efforts to spread wellness-related messaging in "novel" ways. Events will address community needs, such as diabetes, heart disease, childhood obesity and cold and flu prevention. Participating organizations include Children’s Miracle Network Hospitals, Boys Hope Girls Hope, Boys & Girls Clubs and Marathon Kids, United Way chapters and local school districts, senior centers and other private and public organizations.

In Harrisburg, on Thursday, the company plans to provide restocking packages to nurses at the city’s 11 public schools. The packages contain personal-care items and healthy snacks that nurses provide to students in need.

Rite Aid’s history began with the opening of the first store in Scranton in 1962, a 1,400-sq.-ft. store then called the Thrif D Discount Center. Rite Aid’s first pharmacy opened in 1966, and the company was named Rite Aid Corp. in 1968. Since then, it has grown to more than 4,600 stores in 31 states and the District of Columbia, employing more than 90,000 people, according to the company.


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