BEAUTY CARE

SheaMoisture coming to Walgreens

BY Antoinette Alexander

AMITYVILLE, N.Y. — Sundial has announced that Walgreens has become the exclusive national drug store retail partner for its SheaMoisture hair care line and will carry the products on shelf and online, beginning April 1.

"We are very excited to launch our newest collection at Walgreens," stated Richelieu Dennis, founder and CEO of Sundial Creations, maker of SheaMoisture. "They have been a key partner in the growth of our business and we are enthusiastic about bringing organic hair care products to such a broad consumer base."

The SheaMoisture hair care line consists of shampoos, conditioners and styling aids available in four varieties: Raw shea and argan oil, coconut and hibiscus, yucca and baobab, and African black soap. This launch also includes two new hair kits — the curl and shine kit and the repair and transition kit — that contain travel-sized versions of the coconut and hibiscus and the raw shea hair collection.

All SheaMoisture products are cruelty-free and never contain parabens, phthalates, paraffin, formaldehyde, mineral oil, animal ingredients or synthetic fragrance.

There are several programs in place to support the launch, including a beauty adviser-based program, a social networking strategy, store-level sampling and demo stations.

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Estée Lauder inks licensing deal with Ermenegildo Zegna Group

BY Antoinette Alexander

NEW YORK — The Estée Lauder Cos., whose brands include Estée Lauder, Aveda, Bumble and Bumble, American Beauty and Flirt!, has announced that its Aramis and Designer Fragrances division will assume the exclusive worldwide license for the fragrance and grooming business of Ermenegildo Zegna Group, a Milan-based men’s luxury clothing and accessory business.

The license, which is effective July 1, provides Estée Lauder Cos. exclusive global rights to market fragrances under the Ermenegildo Zegna Group’s brands and develop new product lines in the grooming segment.

“By applying our skills in execution, product development and marketing, we are confident that we can develop the Zegna fragrance business and add a successful men’s grooming business in the future,” stated Fabrizio Freda, president and CEO of the Estée Lauder Cos. “In addition to expanding our presence in priority luxury markets, particularly in Asia with a focus on high potential growth in China and travel retail, this agreement provides us another exciting and distinctive entry in the men’s business across fragrance and skin care.”

Ermenegildo Zegna clothing and accessories currently are available in select markets throughout the world, with China as its largest and fastest-growing market. Its products are available in upscale retailers and the travel retail channel, as well as in 300 stand-alone stores. The Ermenegildo Zegna fragrance collection currently includes five scents in addition to the brand’s centennial celebration fragrance and several special editions.

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Kline projects growth in professional skin care market

BY Antoinette Alexander

PARSIPPANY, N.J. — A rise in visits to professional outlets for skin care treatments in 2010 gave way to sales growth for the professional skin care products market, with Europe and the United States posting rebounds, according to a recently released study by consulting and research firm Kline.

According to the "Professional Skin Care 2010 Global Series: Market Analysis and Opportunities" report, Europe recovered in 2010, posting a 3% increase following a 3.3% decrease in 2009. Sales in the United States rose 2.7% in 2010. Meanwhile, Japan remained flat with 0.1% growth.

Brands from the medical care providers channel reaped the strongest growth, with SkinMedica and SkinCeuticals posting double-digit gains, according to Kline. Obagi, entrenched in the medical care providers segment, maintained its leading position in the U.S. market, experiencing a 13% sales gain for the year.

In Europe and Japan, Guinot was the leading brand in 2010, Kline stated.

Spas and salons remain the largest purchase channel in the United States, but market share for the channel continues to decline because of tough competition from other channels and the general market for facial treatment products. Beauty institutes were the leaders in both Europe and Japan, with 59% and nearly 68% of market share, respectively.

Spurred by customers’ trust in doctors’ knowledge in managing various types of skin problems, the medical care providers channel grew the most in 2010 across all regions.

"Looking ahead, there are several areas that marketers should take into consideration for future planning," stated Karen Doskow, industry manager for Kline’s Consumer Products Practice. "They should be working closely with accounts to help them adapt to the new consumer demand, and stock the products that will cover the most prevalent of skin care concerns."

Doskow also suggested introducing smaller sizes of products for retail to appeal to a more frugal consumer.

Over the next five years, the market is expected to increase at a compound annual growth rate of 4.2% in Europe, 6.7% in the United States and 2.6% in Japan.

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