BEAUTY CARE

SheaMoisture caters to shrinkage-prone tresses with new collection

BY Gisselle Gaitan

SheaMoisture has found a way to help consumers maintain hair length in a healthy way that elongates shrinkage-prone tresses. The new Red Palm Oil & Cocoa Butter collection detangles, defines, moisturizes, lengthens and blocks humidity, the Sundial-owned company said.

Products are made with ethically, sustainably sourced, natural, fair trade and certified organic ingredients. The red palm oil contained in the line is sourced from members of the Roundtable on Sustainable Palm Oil trade group in West Africa, the organization is committed to the sustainability of palm oil’s supply chain where no orangutans are endangered.

Other key ingredients found within the line include:

  • Red Palm Oil: rich in antioxidants and vitamins A, E, D, and K;
  • Cocoa Butter: extra moisturizing and helps replenish oils to dry hair; and
  • Flax Seed Oil: nourishes follicles and improves elasticity.

SheaMoisture’s Red Palm Oil and Cocoa Butter collection will launch in 2018 in Sally Beauty Supply stores. The line will include Curl Stretch Pudding, which can be purchased for the suggested retail price of $13.99; Detangling Shampoo available for the suggested retail price of $11.99; Leave-In or Rinse-Out Conditioner for the suggested retail price of $9.99; and Styling Gelee for the suggested retail price of $9.99.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon’s entry would shake up the most?
BEAUTY CARE

Hair plays large role in middle-aged consumers’ self-perception, reports HairRx

BY Gisselle Gaitan

In a new report released by HairRx in which 1,000 women between the ages of 30 to 60 years old were surveyed, it appears that hair overwhelmingly influences the way middle-aged women feel about themselves. In the study titled, HairRx Middle-Aged Hair Care Report, nearly 80% of those who participated admitted to having their personal outlook influenced by their hair.

When feeling confident about their hair, 39% admitted to feeling prettier, 37% were more confident, 21% said they felt happier and 21% admitted that hair does not affect their overall mood.

The report by the Philadelphia-based company also revealed:

  • Most women ages 30 to 60 years old said they are not happy with their hair;
  • Nearly 80% indicated that their hair can influence the way they feel about themselves, and more women want their hair to help them feel prettier and/or more confident;
  • More than 50% said they spend less than 15 minutes on their hair each day;
  • Scent is a priority, with about 83% stating that scent is either somewhat important or very important to them; and
  • 61% prefer to buy shampoos and conditioners that are customized to address their personal hair care goals.

When it came to addressing what each woman wanted to achieve with their locks, the top-five categories were strengthening, taming frizz, protecting color, reducing dryness and increasing volume.

“The HairRx Hair Care Report provides a glimpse into the mindset of middle-aged women who reveal just how much their hair care products affect their personal outlook, and their preference for customized shampoos and conditioners to fulfill that need,” Ellen Langas, Co-CEO of ProfilePro, the parent company of HairRx, said. “We constantly invite customer feedback and utilize survey results like this so we can provide the ultimate customization experience.”

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon’s entry would shake up the most?
BEAUTY CARE

RangeMe Verified brands debut on product discovery platform

BY David Salazar

Online product discovery platform RangeMe has introduced a new premium service. The San Francisco-based company has launched RangeMe Verified brands, a premium service that it said will allow buyers to more quickly identify market-ready products and businesses, while giving suppliers an opportunity for increased visibility.

“Getting a product on store shelves can be a challenging task for both the buyer and the supplier, but it doesn’t have to be,” said Nicky Jackson, founder and CEO of RangeMe, which was acquired by ECRM earlier this year. “By launching RangeMe Verified brands we are defining a new industry measure for product sourcing, as well as creating increased opportunities for both suppliers and buyers.”

The company said that RangeMe Verified brands can reduce the time it takes to source a product. To develop the offering, RangeMe said it worked with retailers to get a sense of the criteria they want suppliers to meet to reassure buyers that they’re sourcing the best products — including high-quality images, insurance, barcodes and nutrition labels, among other offerings.

“In order to keep up with consumer demand and stay competitive in our industry's fastest moving and most innovative category, we need the ability to onboard on-trend brands quickly and efficiently,” said Sarah Groves, a buyer for natural and organic foods at Southeastern Grocers. “RangeMe Verified brands help streamline our category review process by making it easy to identify high-quality manufacturers that are ready to do business now.”

Verified brands and products will show up in RangeMe’s platform with a badge that RangeMe said will make the offerings stand out, as well as ensure appearance in advanced searches that filter out non-verified brands. Overall, RangeMe said the offering can give verified brands up to seven times more visibility than companies that aren’t verified.

“Being a RangeMe Verified brand has absolutely changed how retail buyers view and discover my products,” Snowflakes Candy founder Kenney Joyal said. “In a short time, I have been able to leverage the opportunities created on RangeMe to launch with three retailers, including Hy-Vee.”

RangeMe launched in 2015, adding more than 95,000 brands to its platform since then and adding such retail clients as Ahold USA, Albertsons, Southeastern Grocers, Rite Aid and Vitamin Shoppe. ECRM acquired RangeMe in June.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon’s entry would shake up the most?