BEAUTY CARE

Shea Moisture intros line of protective styling products

BY Gisselle Gaitan

AMITYVILLE, N.Y. — Shea Moisture has unveiled the latest addition to its collection. The new Jojoba Oil and Ucuuba Butter collection for Protective Styling is aimed at preserving the health, texture and length of natural hair while containing no mineral oils, parabens, phthalates, propylene glycol or sulfates, the company said.  

All of the new hair styling tools are made with Jojoba Oil which Shea Moisture said hydrates and resists breakage caused by swelling and shrinking as hair gets wet. Ucuuba Butter is another included ingredient that the brand said supports elasticity while improving manageability, while Carrot Seed Oil moisturizes both the hair and scalp to promote hair health and shine. 

Shea Moisture said the products can help prepare hair for such protective styles as box braids, cornrows, extensions, and weaves by using these products that address an array of concerns such as breakage and odor. The Jojoba Oil and Ucuuba Butter Laydown Lacquer, which retails for $7.99, is meant to enhance thick hair while protecting its integrity to improve manageability. 

The Jojoba Oil and Ucuuba Butter Odor Neutralizing Mist is available for $9.99. The Jojoba Oil and Ucuuba Butter Braid-Up Conditioning Gel has a suggested retail price of $11.99, and the Jojoba Oil and Ucuuba Butter Track Extension and Itch Relief Serum, Jojoba Oil & Ucuuba Butter No-Rinse Foam Cleanser and  Jojoba Oil & Ucuuba Butter Braid Up & Takedown Detangler carry a suggested retail price of $9.99 and $11.99, respectively. Each of the six new products are in Walmart locations nationwide. 

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ColourPop enters Sephora in first brick-and-mortar launch

BY Gisselle Gaitan

ColourPop, known for its low prices, long-lasting formulas and exclusive availability through the company's e-commerce site, has made its brick-and-mortar launch. The company is now available in select Sephora stores nationwide and on Sephora’s website. News broke in August about the collaboration, which features eyeshadows, palettes and lipsticks for under $40.

"ColourPop has always been a brand full of personality… We look forward to connecting with our customers on an emotional level by meeting them offline and creating a special experience with each product they encounter,” co-founder and president of ColourPop's parent company Seed Beauty, Laura Nelson, told Refinery29 when the news was announced.

Among the items available for purchase are the brand’s Polite AF Super Shock Shadow Collection, featuring six of ColourPop’s long-wearing cream shadows, for $30. The You’re a Gem Lip Trio contains two ultra satin lips and one ultra glossy lip for $18. The Amber Crystal Collection Bundle contains a setting spray, liquid highlighter and lip balm for $20.  

ColourPop noted that all of its cosmetics are vegan, gluten-free, and formulated without parabens, sulfates or phthalates. The company also is PETA certified cruelty-free. Consumers can check the availability of products at nearby stores or purchase products on Sephora’s website.

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Walgreens Boots Alliance seals beauty product development deal with Fareva

BY Michael Johnsen

DEERFIELD, Ill. — Walgreens Boots Alliance on Tuesday announced that it has commenced its previously announced partnership with Fareva for the manufacture and supply of own beauty brands and private label products.

It's a 10-year deal that will capitalize on Fareva's significant research and development capabilities and enable the company to accelerate its global product strategy, Walgreens Boots Alliance stated when it first announced the deal in July.

Under the terms of the agreement, Fareva has acquired BCM, Walgreens Boots Alliance’s contract manufacturing business, which operates factories in the U.K., France and Germany.

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