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Shaw’s kicks off Sizzlin’ Summer Giveaway

BY Allison Cerra

WEST BRIDGEWATER, Mass. — Supervalu banner Shaw’s is celebrating the upcoming summer season with its Sizzlin’ Summer Giveaway.

The Shaw’s Sizzlin’ Summer Giveaway allows customers to collect game tickets for a chance to win their various prizes, including cars, boats, vacations, gift cards, free products and cash prizes. How it works: Customers earn a game piece with qualifying purchases each time they shop and can earn additional game pieces by using their Shaw’s rewards card and purchasing participating products in the store. Game boards also are available, while supplies last, so customers can see how close they are to winning a prize. In addition to the "collect-and-win" prizes, the giveaway also will feature instant win prizes and in-store discounts, the company said.

"Shaw’s Sizzlin’ Summer Giveaway is going to provide some exciting opportunities for customers to win some life-changing prizes, including a guaranteed $1 million winner," Shaw’s president Mike Stigers said. "As we launch into the summer season, the Sizzlin’ Summer Giveaway will help us showcase our stores and products while creating a fun atmosphere for our customers and associates. In addition, it encourages our customers to earn game tickets by purchasing items important to their summer cooking and entertaining."

There is no purchase necessary to enter or win. Additional details can be found on Shaws.com/sizzlinsummer.

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Survey: 40% of smartphone owners redeem coupons on mobile devices

BY Allison Cerra

WHITING, Ind. — Smartphones and couponing go hand in hand, according to a new CouponCabin.com survey.

Among 3,312 U.S. adults ages 18 years and older surveyed by Harris Interactive on behalf of CouponCabin, 40% of smartphone users said they have redeemed a coupon on their mobile device. When it came to frequency, nearly one-third (29%) of smartphone users searched for coupons on their device at least once a month, with 40% of U.S. adults ages 18 to 34 years doing the same. When asked what types of coupons they have redeemed on their smartphones, users said the following:

  • Daily deals: 41%;

  • Grocery coupons: 39%;

  • Online coupon codes: 34%;

  • Printable coupons: 29%;

  • Freebies such as free samples or coupons toward free trial of items: 24%; and

  • Other non-grocery coupons: 23%.

When it came to the use mobile applications while shopping on smartphones, 72% of respondents said were at least somewhat likely to use a mobile app that offers savings with different types of coupons (i.e., grocery, nongrocery, etc.).

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A.CASON says:
May-22-2012 05:25 pm

Since I'm giving a speech in June at the Fancy Food Show on Mobile and the Modern Consumer, I've been tracking mobile coupon activity closely. According to Jupiter Research worldwide redemption of mobile coupons is expected to reach 8% by 2016 -- with the US lagging behind eastern markets. Harris Interactive found 40%? Questionable, since the majority of retailers are unable to scan mobile coupons with their current scanners - a major standstill that some technology, like MoBeam, is trying to solve. Angela Cason tempostrategic.com

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Communicating value of product will help in today’s still-tough economic climate

BY Michael Johnsen

WHAT IT MEANS AND WHY IT’S IMPORTANT — Retailers are worried about rising gas prices, and apparently for good reason — while consumers aren’t scrimping at the pump, what they are spending on more gas means less is spent elsewhere. And value continues to be a key decision influencer — 1-in-5 consumers are holding out for the "big" Memorial Day weekend shopping spree as they trade the traditional beach volleyball for blowout deals; and 4-in-5 consumers are on the look-out for rebates in making their purchase decision.

(THE NEWS: Survey: Consumers still cutting back, just not on gas, pharmacy or grocery. For the story, click here)

What does this all tell you? Nothing new, really. It’s still a tough economic climate. Consumer shopping behavior continues to reward value-oriented promotions. They still are making lists at the kitchen table and using the Internet as a pricing equalizer. They are still cutting manufacturer coupons and doubling them against a retail promotion. They still are penny poor and dollar conscious. And it’s still all about communicating the value proposition to today’s consumer so it’s not your product or service that’s getting cut out of the household budget.

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