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Shawn Johnson, Lunchables kick off the Lunch Note Promise Campaign

BY Allison Cerra

NEW YORK An Olympic gymnast and Lunchables are kicking off a campaign designed to encourage children and give back to others in need.

This fall, Shawn Johnson is partnering with the Lunch Note Promise Campaign. The Lunchables team is asking parents and caregivers nationwide to promise to drop a note of encouragement into their child’s lunch. For every parent that logs onto www.lunchnotepromise.com and makes that promise, the Lunchables team will donate a meal to children and families in need through Feeding America, the nation’s largest domestic hunger-relief charity, which serves an estimated nine million children each year. The goal is to turn 100,000 promises into up to 100,000 meals.

Lunchnotepromise.com also provides free downloadable stationery that includes more than six vibrant, customizable patterns that parents can use to create fun and cheerful notes that will delight their kids.

“We believe every child can succeed if they are given support and encouragement,” said Darin Dugan, senior director marketing, Lunchables. “The Lunchables Lunch Note Promise Campaign gives parents a way to feed the success of their children while helping other kids in need.”

Shawn Johnson officially launched the Lunchables Lunch Note Promise Campaign at the 92ND Street Y in New York City, where she shared her secrets to success with some very special kids. She also delivered a donation of $10,000 worth of gym equipment to help the kids develop their talents and achieve their full potential.

“I know a little note can make a big impact,” said Johnson. “I hope the Lunch Note Promise Campaign will give kids across the country a little extra encouragement.”

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New Wheaties cereal fuels athletic performance

BY Allison Cerra

MINNEAPOLIS After three months of consumer testing, “The Breakfast of Champions” announced the evolution of its iconic 85-year-old cereal with the unveiling of Wheaties Fuel.

Wheaties Fuel, which was developed with the help of Peyton Manning, triathlete Hunter Kemper, Kevin Garnett, gold medal-winning decathlete Bryan Clay, Albert Pujols and sports nutritionist Dr. John Ivy, was designed to help meet the nutritional needs of today’s champion athletes.

The new Wheaties, a lightly sweetened, crunchy whole wheat flake with granola and crispy rice and a touch of cinnamon and honey, features long-lasting energy from whole grain to help keep you going and 100% of the Daily Value of five B-vitamins to help the body release energy from food. Collector’s edition boxes of the cinnamon honey crunch-flavored Wheaties Fuel are available for purchase online at www.Wheaties.com/evolution, while supplies last. Beginning in January, Wheaties Fuel will be available at local retailers.

“We’re excited to bring the first-ever cereal designed specifically to help fuel athletic performance to the market place,” said Dan Stangler, marketing manager for Wheaties. “Wheaties Fuel takes advantage of the advances in science of the past 85 years and leverages the expertise of champion athletes, a leading sports nutritionist and everyday athletes, to create a product that will be fueling wins for the next 85 years.”

Wheaties Fuel will not replace the Original Wheaties. Together, the two products will make up the evolved and expanded Breakfast of Champions product portfolio.

For more information on Wheaties and its evolution visit www.Wheaties.com/evolution.

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Report: Kraft is sweet on Cadbury

BY Allison Cerra

LONDON Kraft Foods is pursuing a takeover of Cadbury after the confectionary giant rejected a $16.7 billion bid, according to reports.

Kraft’s chief executive, Irene Rosenfeld, told reporters that Cadbury has “limited opportunity” as a standalone business. With Kraft, she asserted, the brand would expand, making Kraft’s snack and quick meal categories skyrocket, one-upping such rivals as Nestle.

Under the proposal, Cadbury shareholders would get ?3, or $4.92, in cash and 0.2589 in Kraft Foods shares for each Cadbury share. Kraft said the offer valued the company at ?7.45, or $12.22, a share, a premium of 31% over Cadbury’s closing price of ?5.68 on Friday. In London, shares rose to ?7.83 on Monday.

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