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Shawn Johnson, Lunchables kick off the Lunch Note Promise Campaign

BY Allison Cerra

NEW YORK An Olympic gymnast and Lunchables are kicking off a campaign designed to encourage children and give back to others in need.

This fall, Shawn Johnson is partnering with the Lunch Note Promise Campaign. The Lunchables team is asking parents and caregivers nationwide to promise to drop a note of encouragement into their child’s lunch. For every parent that logs onto www.lunchnotepromise.com and makes that promise, the Lunchables team will donate a meal to children and families in need through Feeding America, the nation’s largest domestic hunger-relief charity, which serves an estimated nine million children each year. The goal is to turn 100,000 promises into up to 100,000 meals.

Lunchnotepromise.com also provides free downloadable stationery that includes more than six vibrant, customizable patterns that parents can use to create fun and cheerful notes that will delight their kids.

“We believe every child can succeed if they are given support and encouragement,” said Darin Dugan, senior director marketing, Lunchables. “The Lunchables Lunch Note Promise Campaign gives parents a way to feed the success of their children while helping other kids in need.”

Shawn Johnson officially launched the Lunchables Lunch Note Promise Campaign at the 92ND Street Y in New York City, where she shared her secrets to success with some very special kids. She also delivered a donation of $10,000 worth of gym equipment to help the kids develop their talents and achieve their full potential.

“I know a little note can make a big impact,” said Johnson. “I hope the Lunch Note Promise Campaign will give kids across the country a little extra encouragement.”

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New Wheaties cereal fuels athletic performance

BY Allison Cerra

MINNEAPOLIS After three months of consumer testing, “The Breakfast of Champions” announced the evolution of its iconic 85-year-old cereal with the unveiling of Wheaties Fuel.

Wheaties Fuel, which was developed with the help of Peyton Manning, triathlete Hunter Kemper, Kevin Garnett, gold medal-winning decathlete Bryan Clay, Albert Pujols and sports nutritionist Dr. John Ivy, was designed to help meet the nutritional needs of today’s champion athletes.

The new Wheaties, a lightly sweetened, crunchy whole wheat flake with granola and crispy rice and a touch of cinnamon and honey, features long-lasting energy from whole grain to help keep you going and 100% of the Daily Value of five B-vitamins to help the body release energy from food. Collector’s edition boxes of the cinnamon honey crunch-flavored Wheaties Fuel are available for purchase online at www.Wheaties.com/evolution, while supplies last. Beginning in January, Wheaties Fuel will be available at local retailers.

“We’re excited to bring the first-ever cereal designed specifically to help fuel athletic performance to the market place,” said Dan Stangler, marketing manager for Wheaties. “Wheaties Fuel takes advantage of the advances in science of the past 85 years and leverages the expertise of champion athletes, a leading sports nutritionist and everyday athletes, to create a product that will be fueling wins for the next 85 years.”

Wheaties Fuel will not replace the Original Wheaties. Together, the two products will make up the evolved and expanded Breakfast of Champions product portfolio.

For more information on Wheaties and its evolution visit www.Wheaties.com/evolution.

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Calorie-burning beverage Celsius to be sold at Duane Reade

BY Allison Cerra

DELRAY BEACH, Fla. Celsius, the original calorie burning beverage, will be available this October at more than 250 Duane Reade stores throughout metropolitan New York, New Jersey and Connecticut.

Duane Reade will carry four popular Celsius flavors — delicious sparkling Orange and Cola and refreshing, non-carbonated Green Tea Raspberry Acai and Green Tea Peach Mango. Celsius will be sold in four-packs and found in the diet and nutrition aisle.

Kelly Michols, VP strategic sales said, “We are excited and proud to be carried by Duane Reade, one of the country’s prominent drugstore chains. As we expand our brand nationally, it is wonderful to be a part of the well-known and popular Duane Reade chain.”

Celsius does not contain sugar, preservatives, high fructose corn syrup, aspartame, artificial flavors, but is low in sodium. Celsius drinks are powered by the proprietary blend of ingredients, MetaPlus, that includes green tea with EGCG, ginger, caffeine, calcium, chromium, B vitamins and vitamin C. Scientifically shown to raise metabolism over a three-hour period, consuming Celsius results in a sustained calorie burn while keeping you energized.

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