Sharpie’s ad campaign encourages customers to uncap their self-expression
OAK BROOK, Ill. Sharpie is kicking off a month-long ad campaign that encourages users to express themselves.
“What would the world be like without self-expression?” is the new integrated marketing campaign from Sharpie, which will be featured on television and in print, depicting how self-expression is essential to the world.
This campaign poses a big question,” said Sally Grimes, global VP marketing for Sharpie. “But the ads and the entire marketing effort play off the importance of inspiration and creativity in our lives. Sharpie fans have re-invented the brand as a tool of creative self-expression; the campaign gives us a glimpse into a world void of that creative connection.”
Retail clinics: Improved care at a lower cost
WHAT IT MEANS AND WHY IT’S IMPORTANT Retail clinics. Save. Money. Without regard to who’s footing the bill exactly — healthcare payer or Jane Patient — retail clinics not only represent a significant cost savings across the board, but by siphoning nonemergency-yet-still-urgent cases out of the emergency rooms and doctors’ offices, retail clinics also can contribute to improved care across the healthcare continuum.
(THE NEWS: Study: Retail clinics save nonemergency patients money. For the full story, click here)
All told there were 119.2 million total ER visits in 2006, up 8.2% as compared with 2004, according to ACEP. Extrapolate that figure with WellPoint’s finding that 19.4% of those visits may be for nonemergencies across the entire nation, and the fuzzy math equates to an approximate 23.1 million non-emergency patients presenting across some 3,833 ERs. For whoever is paying for the cost of care, that’s an expenditure totaling $10.2 billion if every case were to present at an ER; as compared to $1.2 billion if every case were to present at a retail clinic. That’s the cost savings piece.
But cost savings aren’t the only benefit retail clinics afford the overall healthcare system — there’s a general improvement in care. According to the American College of Emergency Physicians, average waiting times for patients triaged with non-emergency ailments at emergency departments range between one and two hours, but only when the ER isn’t crowded. That’s like saying that bee stings don’t hurt, you know, except when they do.
Let’s face it, in a nation of 309 million and counting, there are simply not enough points of care, be it for an emergency or nonemergency situation. Taking nonemergency visits out of emergency rooms would likely improve the efficiency of care for more critical patients, as well as the experience of care for noncritical patients. That’s the improved care piece.
Improved care at a lower cost, that’s what retail clinics bring to the table.
Tide brings Loads of Hope to Dollar General
NASHVILLE Tide brought its mobile laundromat to a local Dollar General to benefit victims of the recent floods.
Tide’s Loads of Hope program visited a Nashville Dollar General May 12 to provide customers in the area with clean laundry. One truck and a fleet of vans house more than 32 energy-efficient washers and dryers that are capable of cleaning over 300 loads of laundry every day. Tide washs, dries and folds the clothes for these families for free.
The Loads of Hope program also benefited victims of Hurricanes Katrina and Ike, in addition to other natural disasters.