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Sharkies makes retail debut

BY Allison Cerra

NEW YORK — A new line of organic energy sports chews has hit the market.

New Sharkies, designed to to be enjoyed by anyone who lives an active lifestyle, are certified organic by the U.S. Department of Agriculture, do not contain any artificial dyes and flavors, and are free of fat, gluten, wheat, nuts and dairy. Each snack are designed to replenish what’s lost during exercise by touting 110 mg sodium, 30 mg potassium, and 36 g total carbohydrates per serving. the company said.

Sharkies are available in Berry Blast, Fruit Splash, Citrus Squeeze and Watermelon Scream flavors for a suggested retail price of $1.39.

Sharkies also includes a line for kids: organic fruit chews, packed with 100% daily value of vitamin C and contain no artificial dyes or flavors, as well as Sharkies Omega-3 Smart Twists, which give kids essential omega-3s in a twisted rope and touts an equivalent to a serving of fruit and packed with 100% daily value of vitamin C.

Sharkies organic fruit chews are available in Berry Bites and Fruit Splash flavors, while the Sharkies Omega-3 Smart Twists are available in Berry Surf and Tropical Wave varieties. Both of the kids’ snacks carry an SRP of $3.99.

"Every athlete looks for something different when it comes to sports nutrition," Sharkies director of marketing Anthony Trani said. "And whether they’re training for their first 5k race or their second marathon of the year, one thing is certain — they care about what they put in their body — and we’re happy to be able to offer the clean fuel that helps them get to their goal."

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FDA releases tobacco regulation draft guidance

BY Michael Johnsen

SILVER SPRING, Md. — The Food and Drug Administration on Friday released draft guidance that ultimately will provide the public with previously unknown information about the chemicals in tobacco products and help prevent misleading marketing about the risks associated with tobacco products, the agency said.

The document provides guidance on how companies will comply with the requirement to report on the quantities of potentially harmful chemicals in tobacco products. "[Today’s] actions represent critical steps forward on providing Americans with the facts about the dangers of tobacco use and to stop children from smoking," Health and Human Services secretary Kathleen Sebelius said. "We will continue to do everything we can to help smokers quit and prevent kids from starting this deadly addiction."

The Family Smoking Prevention and Tobacco Control Act requires tobacco product manufacturers and importers to report quantities of "harmful and potentially harmful constituents" found in tobacco products or tobacco smoke by brand and sub-brand. HPHCs are chemicals or chemical compounds in a tobacco product or tobacco smoke that cause, or could cause, harm to smokers or nonsmokers. All HPHCs included on the list cause or may cause serious health problems, including cancer, lung disease, and addiction to tobacco products.

While there are more than 7,000 chemicals in tobacco and tobacco smoke, according to the agency, with the draft guidance the agency established a list of 93 HPHCs that tobacco companies will be required to report for every regulated tobacco product sold in the United States. Due to testing limitations, the FDA has targeted 20 HPHCs for which testing methods are well established and widely available and intends to focus reporting enforcement on these HPHCs during 2012.

FDA intends to make information about the amount of HPHCs in specific products available to the public in a consumer-friendly format by April 2013.

FDA also issued draft guidance on submitting applications to sell modified risk tobacco products — tobacco products that are sold, distributed or marketed with a claim to reduce harm or the risk of tobacco-related disease. The Tobacco Control Act establishes rigorous scientific criteria an applicant’s tobacco product must meet before FDA can allow the applicant to sell that product with a claim to reduce harm. The draft guidance describes scientific studies and analyses an applicant should submit to demonstrate its product will, or is expected to, significantly reduce harm or exposure to individuals, and benefit the health of the population as a whole.

"We are forging new territory to ensure that tobacco companies provide accurate information and do not mislead American consumers," FDA commissioner Margaret Hamburg said. "We are committed to stopping such practices that may cause people to start or continue using tobacco products that could lead to preventable disease and death."

The draft guidance for MRTPs provides details for those who seek to market a tobacco product as modified or lower risk including how to organize and submit an MRTP application, what scientific studies and analyses should be submitted, and what information should be collected through post-market surveillance and studies.

The draft guidance document and a December 2011 report from the Institute of Medicine titled "Scientific Standards for Studies on Modified Risk Tobacco Products" are open for comments from the public until June 4.


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Ultra 19th Hole combines iced tea, lemonade in malt beverage

BY Allison Cerra

ST. LOUIS — Anheuser-Busch’s Michelob Ultra brand has launched a new iced tea and lemonade-flavored alcohol beverage that’s inspired by the golf course.

New Ultra 19th Hole light tea and lemonade is a lighter alternative to traditional flavored malt beverages, the company said.

"Over the years, blended tea and lemonade drinks have grown from a golf course specialty to a summertime staple, and Ultra 19th Hole takes the popular concept to the next level," Michelob Ultra VP premium lights Ryan Moore said. "We’ve seen a growing demand for lighter, sweeter beverages, and we believe ULTRA 19th Hole offers the right combination of refreshment and flavor. And just like the classic, it’s also great over ice."

Ultra 19th Hole is available in single-serve and four-packs of 16-oz. cans.

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