Shadow Beverages launches 14-SKU GNC-branded sports nutrition RTDs
PHOENIX — Shadow Beverages and GNC on Thursday launched a ready-to-drink GNC beverage line now available across Arizona and Nevada store locations.
The new GNC line consists of 14 beverages featuring scientifically advanced nutrition across the sports nutrition, nutritional waters and protein nutrition categories. It includes "extreme performance" drinks designed for the experienced athlete and "active" beverages formulated to meet the hydration and metabolic needs of everyday fitness enthusiasts.
"Our development team worked closely with Shadow Beverages for nearly a year reviewing hundreds of formulations to ensure the highest quality final products," stated Tom Dowd, EVP, chief merchandising officer and general manager. The GNC beverages currently are available through distribution partners Kalil Bottling and Nevada Beverage and are gaining distribution through additional independent retailer outlets, including Quik Trip, Terrible Herbst, Frys, Bashes, Southwest Convenience and AMPM.
"Our partnership with these distributors gives the new GNC beverage line great access to many channels of business," said George Martinez, president of Shadow Beverages. "Thus far, sales have exceeded our expectations, and we couldn’t be more pleased with the level of in-market execution from Kalil Bottling and Nevada Beverages sales teams. We anticipate additional distribution partners to be introduced across many states in the coming months."
GNC and Shadow Beverages entered into a licensing agreement in 2011 to produce, market and sell drinks under the GNC Live Well trademark for sale across a wide range of retail outlets.
CHPA leader urges House subcommittee to restore FSA OTC coverage
WASHINGTON — The Consumer Healthcare Products Association on Wednesday testified before a House subcommittee to urge legislators to restore over-the-counter medicines’ eligibility under flexible spending accounts.
Speaking on CHPA’s behalf was the organization’s president and CEO, Scott Melville, who told the House Ways and Means Subcommittee on Oversight, during its hearing on limitations on the purchase of OTCs with tax-advantaged accounts, that the new law leaves consumers with three options — including scheduling an appointment with a doctor to obtain a prescription that can be submitted for reimbursement under an FSA account; purchase OTCs out of pocket; and to forgo treatment entirely — all of which are not good healthcare policies.
"Access to OTC medicines empowers consumers and allows them to take greater control over their health care and their healthcare spending. So do flexible spending arrangements, or FSAs, which were designed to help Americans afford the portions of healthcare costs not covered by insurance,” Melville said.
During the testimony, Melville cited a a recent study by Booz & Company, which estimated that OTCs provided $102 billion in savings to the nation’s healthcare system every year, thanks to reduced doctor visits and drug costs.
Click here to view CHPA’s complete written testimony.
Abbott boosts EAS brand with new products for athletes
ABBOTT PARK, Ill. — Abbott on Wednesday announced that its EAS sports nutrition brand has launched a new line of performance nutrition products.
The lineup includes EAS Recovery protein powder, EAS Lean 15 protein powder, EAS Myoplex original with Revigor and EAS Myoplex 30 bars. All of the products are designed to rapidly deliver needed nutrients to fatigued muscles and help athletes recover and build muscle, the company said.
"Nutrition to enhance athletic performance involves not only what to eat, but when to eat it," said Keith Wheeler, global director of performance nutrition, research and development at Abbott. "When athletes don’t consume important nutrients in the right ratios at the right time, they will deplete their bodies and compromise their ability to perform. The new EAS recovery products are scientifically formulated to rapidly replenish muscles after a workout with needed nutrients."
EAS products are available at grocery, mass and specialty retailers nationwide.