News

Sergeant’s Pet Care gets Perrigo’s attention

BY DSN STAFF

ALLEGAN, Mich. — An expanded offering of private-label pet care products will come soon to retailers’ shelves, following the acquisition of Sergeant’s Pet Care Products by Perrigo, the leading global provider of store-brand health and personal care items.

Perrigo said it signed a definitive agreement to acquire substantially all of the assets of Sergeant’s, a privately held Omaha-based company, for $285 million in an all cash deal that enables Perrigo to enter the $8 billion pet care market.

"This acquisition allows us to penetrate the pet care category by offering numerous flea and tick, health and well-being and consumable products to pet owners at affordable prices," Perrigo chairman and CEO Joseph Papa said. "Sergeant’s has a proven record of innovation, high quality manufacturing with great customer service. We welcome Sergeant’s 200-plus employees and over one thousand SKUs to the Perrigo family. This is a first step in executing on our strategy to expand our consumer healthcare portfolio into pet care, an adjacency of interest to our retail customers. We are excited to bring quality and value to consumers and their extended families."

According to Perrigo, Sergeant’s primary over-the-counter channel flea and tick products contain the same active ingredients as the leading veterinary channel national brands, but offer consumers and retailers a compelling value proposition. In addition, Perrigo said the transaction is aligned with company’s strategic growth objective to expand into adjacent categories where Perrigo can drive enhanced product offerings and value for its retail customers.

"We are very impressed with Sergeant’s strategic direction, growth and product offerings since its founding in 1868," Papa said. "The team has built a company focused on bringing high quality, affordable pet care products quickly to market and the barriers to entry in this category are high. This strategic acquisition will expand our existing consumer healthcare business and add tremendous value for our shareholders for years to come."

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

News

Pepperidge Farm opens innovation center

BY Allison Cerra

NORWALK, Conn. — Campbell’s announced the opening of a new innovation center for its Pepperidge Farm business.

The 34,000-sq.-ft. LEED facility, located at Pepperidge Farm headquarters in Norwalk, Conn., houses a state-of-the-art pilot plant with product development and testing lines; culinary kitchens, including a "broadcast-type" culinary demonstration kitchen; and scientific labs and meeting rooms. Campbell’s said it invested more than $30 million in the project, reflecting its strategy to drive continued growth and innovation in its global baking and snacking portfolio, the company’s second-largest reporting segment.

"Campbell is committed to driving sustainable, profitable net sales growth through consumer-focused innovation," Campbell’s president and CEO Denise Morrison said. "Our investment in the new Pepperidge Farm innovation center will help accelerate the rate of new product development across our baking and snacking portfolio. This new building is a visible recognition of Pepperidge Farm’s long history of successful innovation, as well as our commitment to delivering the next generation of new products for consumers."

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

News

SC Johnson unites Scrubbing Bubbles, Fantastik in new cleaning product line

BY Allison Cerra

RACINE, Wis. — SC Johnson is combining two of its brands for a new line of cleaning products.

Scrubbing Bubbles and Fantastik have come together to create the following items:

  • Scrubbing Bubbles total kitchen foaming all-purpose cleaner with Fantastik: A light foam, it is specially formulated for your kitchen to cut through grease and grime, leaving a brilliant shine and fresh citrus scent;

  • Heavy Duty Scrubbing Bubbles all-purpose cleaner with Fantastik kills 99.9% of germs and bacteria and leaves a fresh scent with no filmy residue, cutting through tough kitchen grease and grime throughout the home;

  • Bleach 5-in-1 Scrubbing Bubbles all-purpose cleaner with Fantastik is an all-purpose cleaner that cuts through grease with the power of bleach to make cleaning easy. It removes five tough stains including food spills, greasy soil, soap scum and mold and mildew stains. This all-purpose spray is not just a bathroom and kitchen cleaner, it’s also strong enough to use on outdoor surfaces, such as lawn furniture. It eliminates odors as it cleans, leaving a fresh scent behind;

  • Oxy Power Scrubbing Bubbles grease and stain remover with Fantastik is a multipurpose cleaner that removes spots and stains from fabric, upholstery and other soft, absorbent surfaces. It also removes dirt and grease from hard surfaces, such as appliances, countertops, microwaves, stainless steel, chrome, sinks, ceramic tile and glass; and

  • Lemon Power Scrubbing Bubbles all-purpose cleaner with Fantastik kills 99.9% of germs and bacteria. The all-purpose cleaner leaves a lemon scent with no filmy residue, cutting through tough kitchen grease and grime throughout the home.

The products now are available in grocery, drug and mass merchandise retailers.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES