BEAUTY CARE

Sephora extends Acxiom contract for two years

BY Antoinette Alexander

LITTLE ROCK, Ark. Beauty retailer Sephora has extended its contract with Acxiom for integrated digital marketing solutions for an additional two years.

Acxiom has been working with Sephora since September 2005, providing the technology platform and digital marketing services that power the retailer’s integrated digital marketing communications to email subscribers and loyalty program members, Beauty Insiders.

For example, using Acxiom’s IMPACT technology platform, Sephora is able to incorporate more complex rules for segmenting customers based on their beauty profile, according to Acxiom. The retailer can now tailor product recommendations and special offers based on traits such as eye and hair color or skin type.

In addition, Sephora is using Acxiom’s integrated transactional messaging capabilities to create HTML email communications for shipping confirmations. Before implementing Acxiom’s platform, these transactional communications were sent as plain text messages, leaving little room for branding, up-sell or cross-sell opportunities.

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Flaherty to become official cfo at Sally Beauty

BY Alaric DeArment

After two months as acting chief financial officer of Sally Beauty Holdings, Mark Flaherty will become its chief financial officer and senior vice president, Sally announced Thursday.

Prior to his stint as acting chief financial officer, Flaherty had served as vice president, chief accounting officer and controller since October 2007. He previously had worked at Tandy Brands Accessories as chief financial officer from August 2002 to October 2007.

In his new role at Sally, Flaherty will be responsible for accounting, payroll and benefits, treasury and risk management, finance, tax, investor relations strategic planning and loss prevention.

Based in Denton, Texas, Sally Beauty Holdings is an international retailer and distributor of beauty products. It distributes and sells products throughout North America and Europe, as well as in Japan.

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Dadario appointed Bare Escentuals president of retail

BY Antoinette Alexander

SAN FRANCISCO Bare Escentuals, a maker of mineral makeup, has appointed Michael Dadario as president of retail, responsible for Bare Escentuals’ overall retail strategy and execution including merchandising, sales and operations for all domestic brick-and-mortar distribution channels.

Dadario will report to Leslie Blodgett, chief executive officer of Bare Escentuals.

Dadario comes to Bare Escentuals with more than 30 years of retail operations experience at companies including J. Crew, Inc. and Gap. Most recently, he was senior vice president of stores for Williams-Sonoma, where he was responsible for establishing the retail strategies for the company’s emerging Williams-Sonoma Home and west elm brands.

Dadario also spent a year teaching marketing at the Fashion Institute of Design & Marketing (FIDM) and served five years as president of the San Francisco AIDS Health Project.

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