BEAUTY CARE

Sensodyne launches True White with 2-city pop-up

BY David Salazar

NEW YORK — As part of the launch of its new True White product, Sensodyne is touring two U.S. cities to spread the word about the sensitivity relief and whitening toothpaste via its True White Sensitivity Suite. 

The Sensitivity Suite features on-site consultations with dental hygienists, samples of Sensodyne True White, product demonstrations, giveaways and information about the science behind the new product. 
 
The Sensitivity Suite completed its New York City residency on April 29 in Flatiron Plaza and will open on May 9 in Miami’s The Falls at 8888 SW 136th Street.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

BEAUTY CARE

Prestige at-home hair color line launches at Ulta

BY Gina Acosta

NEW YORK — A new brand is looking to revolutionize the at-home hair color category.

DpHUE announced it has launched a salon-quality line of at-home hair color and hair care products at more than 850 Ulta Beauty stores nationwode.

DpHUE was founded in 2011 by Donna Pohlad on the premise that current options for at-home hair color were not meeting the needs of today's busy consumer.

"Life is crazy busy and it's frustrating having to take so much time every few weeks to color my hair. I was in need of color that was convenient and up to the standards of color I could only get in a top salon.  I knew there were countless women out there sharing my frustration and needed another option, one that would bridge the gap between salon quality products and those available in the mass market," says Donna Pohlad, CEO and founder of DpHUE.

After seeing a void in the market, Pohlad says she partnered with top experts in the industry to formulate a new concept to achieving custom, prestige hair color and care. DpHUE's permanent at-home hair color and care products are revolutionizing the concept of personalization by delivering solutions that enable customers to achieve the high-quality results at their convenience.

"At Ulta Beauty we take great pride in offering the best collection of salon quality haircare products available," said Julie Tomasi, Ulta Beauty senior vice president of merchandising.  "The launch of dpHUE at Ulta Beauty is a continuation of our commitment to offer our guests the type of product innovation they want.  DpHUE's collection of salon quality hair care products is a welcomed addition and offers solutions to deliver high-performance results."

DpHUE's core collection of products including the following will also be available in Ulta Beauty stores nationwide and on Ulta.com:

  • 2 Application Root Touch-Up Kit ($30)
  • GLOSS+ ($30)
  • Argan Oil Therapy ($35)
  • Color Care Shampoo ($24)
  • Color Care Conditioner ($24)
  • Cool Blonde Shampoo ($24)
  • Cool Blonde Conditioner ($24)
  • Hydrate Shampoo ($24)
  • Hydrate Conditioner ($24)
  • Hydrate Hair Masque Therapy ($26)
  • Renew Shampoo ($24)
  • Renew Conditioner ($24)
  • Renew Hair Masque ($26).

 

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

BEAUTY CARE

Coty taps beauty visionary Shannon Curtin for new consumer division

BY Gina Acosta

Former Walgreens beauty VP Shannon Curtin is joining Coty North America as senior vice president of its new Consumer Beauty division in May, the company announced Friday.

The move, effective May 23, comes as Coty prepares to complete its merger with P&G Specialty Beauty later this year. After the merger, Coty will be organized into three divisions: Coty Consumer Beauty, Coty Luxury and Coty Professional. Curtin will report to Esi Eggleston Bracey, the future president of Coty Consumer Beauty. The company said Curtin will be based in Coty’s New York office.

In an exclusive interview with Drug Store News, Curtin talked about what’s ahead for her at Coty.

“What makes me so excited about making this decision to come to Coty is that it has a great leadership team,” Curtin said. “And I’m excited to create innovation for the marketplace. Our job is to identify what consumers are asking for and to create products that will benefit them or complement their life. Our job at Coty will be finding the next innovation that will be great for our consumers.” 

Certainly, Curtin has quite a track record for innovating in the beauty space, previously serving as group VP of beauty and personal care at Walgreens, where she spearheaded the chain’s mission to become the “most loved” beauty destination in America. “Any savvy business person works hard to maximize share of wallet,” Curtin told DSN for the March 2015 cover feature, “Walgreens goes big in beauty.” “But becoming the most loved in the heart of your customer is something you have to work on every day.”

In her time with Walgreens, Curtin is widely credited for having made several important contributions that helped elevate Walgreens’ beauty business since joining the company in 2009, including the creation of Walgreens’ online Beauty University training program for its 26,000 in-store beauty advisers and the launch of a consumer magazine for its best customers, Discover Beauty Within.

“Shannon’s unique perspective of beauty from the insight of the retailer will ensure that our product development, sales approach and marketing are developed with our customers squarely at the center,” Bracey told Drug Store News. “She has a deep passion for beauty and track record of developing innovative in-store programs to drive engagement with our customers and delight consumers with high quality beauty products.”

After departing Walgreens, Curtin created a consulting firm specializing in assisting retailers, manufacturers and private equity firms with strategic planning, merger and acquisition assistance and corporate integration guidance. “I speak the retail language and I can be a trusted partner to retailers from the CPG side,” Curtin told DSN.

Curtin expounded on her vision for the category in a November 2014 DSN feature, profiling the top women executives in the industry. “In my opinion, the beauty business is one of the last romantic businesses,” Curtin told DSN. “It is a business based on trust, care and understanding the needs of another human being. It is not transactional in nature, but rather very emotional and personal.”

Prior to Walgreens Curtin spent nine years at Walmart in Bentonville, Ark., where she held various merchandising roles with the company, with a special emphasis in the beauty and personal care division.
 

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES