BEAUTY CARE

SensatioNail launches limited-edition holiday shades of Glitter Gel Polish

BY Antoinette Alexander

LAKE FOREST, Calif. — Pacific World’s at-home gel polish brand SensatioNail is gearing up for the holiday season with the launch of a limited-edition 2012 holiday collection, SensatioNail Glitter Gel Polish Duos.

Debuting in three festive shades — Confetti Glitz (steel gray/silver glitter), Champagne Cocktail (black/gold glitter), and Midnight Kiss (deep red/red glitter) — each set offers a traditional gel manicure with light-reflecting, sparkling effects. SensatioNail Glitter Gel Polish marks the brand’s third launch this quarter in the gel polish arena.

The new Glitter Gel Polish Duos are comprised of one solid color gel polish, one glitter gel polish, and a manicure stick. Users can create sparkling effects by topping the color gel polish trend shade with its glittering counterpart. For a design twist, the glitter gel polish can be used alone, or as an accent on a single nail. The gel polishes are flash-cured in seconds using the SensatioNail PRO 3060 LED LAMP — included in the SensatioNail Starter Kit — for a high-shine, chip-proof finish that requires zero dry time.  Each Glitter & Color Gel Polish provides 10 gel manicure applications that last for up to two weeks each. SensatioNail Glitter Gel Polish can be removed at home with the Gel Polish Removal Kit and Gel Polish Removal Tool.

SensatioNail supports all new product launches by educating consumers with step-by-step guides, tips and tricks on their digital platforms. These tutorials can be accessed on SensatioNail’s web site, social media sites, or by scanning the QR codes found on all product packaging.

SensatioNail Glitter Gel Polish Duos will retail for $11.99 each, and will be available in November at mass and drug retailers.

 

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CCA Industries announces 4Q dividend

BY Antoinette Alexander

EAST RUTHERFORD, N.J. — Health and beauty products manufacturer CCA Industries — whose brands include Plus+White toothpastes and teeth whiteners, Nutra Nail nail care treatments and Gel Perfect UV-free gel color — announced that its board has approved the company’s 34th consecutive dividend.

The board approved a dividend of 7 cents per share for the fourth quarter of fiscal 2012, payable to all shareholders of record as of Nov. 6, 2012, and to be paid on Dec. 6, 2012.
 
"We are optimistic that our revenues and net income will continue to grow into fiscal 2013 and are pleased to continue the dividend for our shareholders as we work to enhance shareholder value," stated Dunnan Edell, president and CEO.
 
Last week, the company reported total revenues for the third quarter ended Aug. 31 of $14 million, an increase of 14.5% compared with the year-ago period. Net income for the third quarter of fiscal 2012 was $428,747 compared with net income of $399,294 for the same period in fiscal 2011. Basic and fully diluted earnings per share for the quarter were 6 cents. 

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Boots No7 celebrates 77 years with redesign, new products

BY Antoinette Alexander

NORWALK, Conn. — Boots No7 is celebrating its 77th anniversary with a reinvigorated brand image and new products for the U.S. market.

This year, No7 shakes up the typical three-step daily skin care routine with the introduction of a new two-step skin care range — No7 Beautiful Skin — that eliminates the need for a toner. In addition, the brand continues its focus on anti-aging with a new range for mature skin — No7 Lift & Luminate — that includes day, night and eye creams. No7 is also celebrating this year by revealing a reinvigorated brand image designed to make it even easier for customers to find the ideal products that best fit their needs.

Born in Britain in 1935, No7 launched with the slogan, "The modern way to loveliness." Through the decades, the brand has continued to progress while always catering to its core consumer with products that help her feel good inside and out. Leveraging the brand’s expertise in pharmaceutical-based health care and consumer testing in skin care, No7 has become a trusted brand for women all over the world.

"Since our national launch in 2007, we have seen tremendous brand loyalty and growth with the U.S. consumer," stated Steve Lloyd, CEO of Boots North America. "It is our continued commitment to bring the latest in skin care research and development [that] offers consumers exactly what their skin needs. Through the much anticipated relaunch of No7, we are delivering skin care products for every stage of a woman’s life, empowering her to feel good about her product purchase."

No7 Beautiful Skin is a two-step cleansing and moisturizing system for all ages designed to shift daily skin care from the popular three-step routine by eliminating the need for a toner. Vitamin E, vitamin C, a mineral blend and other ingredients help skin maintain balance to look more healthy and radiant after 14 days.

Catering to the specific needs of every woman, No7 Beautiful Skin’s process is broken down into three skin types:

  • Normal/oily;

  • Normal/dry; and

  • Dry/very dry.

Presented in color-coded packaging, No7 has created an easy-to-follow system to help consumers identify the tailored skin nutrition needed for each individual skin type, eliminating confusion in the aisle. Beauty advisers in select Target stores are trained to provide personalized service and further assist in the product selection process at retail, the company stated.

Sleek, modern packaging across the entire No7 skin care range reflects the brand’s commitment to changing with the consumer at every point in her life. No7 revamps the packaging of the brand’s Regimen Boosts, Daily Essentials and Problem Solvers & Treatments — designed to provide extra attention against blemishes, shine, dry skin and the signs of aging.

In addition, No7 introduces new products to the ranges, such as Rapid Spot Rescue to reduce the appearance of blemishes, T-Zone Rescue for oily skin and Overnight Revitalising Eye Balm to diminish dark under-eye circles.

Continuing the science and success of the No7 Protect & Perfect and No7 Protect & Perfect Intense anti-aging ranges, the brand has debuted No7 Lift & Luminate day, night and eye creams, targeting more mature skin to help firm, brighten and visibly improve the appearance of wrinkles while protecting against new ones.

Boots brand products are available in the United States at Target, at Target.com, ShopBootsUSA.com and Drugstore.com, with select No7 skin care in Ulta Beauty and on Ulta.com. Products are also available at Shoppers Drug Mart in Canada.

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