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SensatioNail launches at-home gel polish remover kit, tool

BY Antoinette Alexander

LAKE FOREST, Calif. — At-home gel polish brand SensatioNail has launched its new SensatioNail Gel Polish Removal Kit and Gel Polish Removal Tool.

"Our mission is to empower women with the tools they need to achieve salon results at home," stated SensatioNail SVP marketing and research and development Marwan Zreik. "We understand that women want to take beauty into their own hands, and that is why we are pioneering accessible, affordable offerings in the nail category."

The SensatioNail Gel Polish Removal Kit removes gel polish at home with the use of signature foil wraps. Users apply 100% acetone to the cotton pad within each wrap, place the pad directly onto the nail bed and seal shut. When placed around each finger, the wraps lock in the natural heat, making it easy for gel polish to lift off the nails. After 15 minutes, users remove wraps and gently push away gel polish with the included manicure stick. The Gel Polish Removal Kit contains three sets of 10 foil wraps, a SensatioNail four-way nail buffer and a manicure stick.

SensatioNail also has introduced a new Gel Polish Removal Tool, which is an alternative to the traditional wooden manicure stick. The Gel Polish Removal Tool is made of 100% stainless steel, features an easy-to-hold handle and an angled tip lift, and pushes gel polish away without any damage to the natural nails.

SensatioNail Gel Polish Removal Kit and Removal Tool, priced at $8.99 and $4.99, respectively, now are available at Walmart, CVS and Rite Aid locations nationwide.

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Nestle introduces Juicy Juice Fruitifuls

BY Allison Cerra

GLENDALE, Calif. — Nestlé has expanded its Juicy Juice line.

New Juicy Juice Fruitifuls an all-natural juice beverage that has 35% less sugar than regular juice with all the benefits that fruit juice has to offer, including a full serving (1/2 cup) of fruit in every juice box.

"Our goal with Juicy Juice Fruitifuls is to create new options that meet the variety of needs families face. We know that many parents are concerned about sugar intake and are diluting juice at home to reduce sugar, but are losing the juice flavor that appeals to kids," Nestlé Juicy Juice brand manager Megan Shea said. "Now moms and dads no longer have to compromise when they want to provide a healthy beverage option."

The Juicy Juice Fruitifuls juice beverage now is available in stores nationwide and comes in four new flavors: Apple Quench, Punch Splash, Berry Cherry Burst and Orange Strawbana Blast.

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Schick Quattro for Women, Alloy Entertainment ink second partnership

BY Antoinette Alexander

SHELTON, Conn. — Schick Quattro for Women, an Energizer Personal Care brand, has launched its second-season sponsorship of Alloy Entertainment’s Web series "Dating Rules From My Future Self."

In conjunction with the dating thematic Web series, Schick Quattro for Women reveals Dare to MASH, a new dating-themed quiz and coupon on the brand’s Facebook page.

Drawing on the nostalgia of the classic paper game, MASH (Mansion, Apartment, Shack, House), Schick Quattro for Women launches "Dare to MASH" — an interactive game that gives women a chance to see into the romantic future, the same way "Dating Rules From My Future Self" gives its lead characters dating advice from themselves 10 years ahead. By answering a few dating-themed questions, fans will discover their romantic fate … from the type of guy they’ll marry to where they’ll live to the Schick Quattro for Women razor that will give them silky smooth skin. Now through Aug. 25, everyone that plays instantly receives a coupon for a future Schick Quattro for Women purchase.

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