BETHLEHEM, Pa. — It’s a landmark switch decision that brings diagnosis of a stigmatized disease state into the self-care arena. Orasure Technologies’ OraQuick In-Home HIV test will not only boost sales of a still-maturing home test kit set — for the 52 weeks ended June 10, sales of home testing kits were relatively flat at $58.4 million across food, drug and mass channels, according to SymphonyIRI Group data — but also will help drive more specialty business to retail pharmacy. And retail pharmacy is ready — Walgreens recently agreed to provide drugs under the District of Columbia’s AIDS Drug Assistance Program.
CRN launches online community for NPs
The Council for Responsible Nutrition has joined the new, professional networking website Generation NP, an online community for practicing nurse practitioners.
CRN is similarly involved in Pharmacist Society, an online community sponsored by The Drug Store News Group, to dispense relevant information around the broad use of dietary supplements to augment a healthy diet and exercise regimen.
“Nurse practitioners are an important resource for consumers when it comes to health,” stated Judy Blatman, SVP communications for CRN. And CRN plans to make an immediate impression. “Working with Pharmacist Society has enabled us to hold webinars, post news and communicate directly with pharmacists, and we look forward to Generation NP providing the same important opportunities.”
This effort is CRN’s latest in a series of social media engagement initiatives undertaken by the association to reach a variety of audiences with science-based information about dietary supplements.
Targeting consumers, CRN Foundation’s “Life…supplemented” consumer wellness education campaign also has enhanced its online efforts, having added to its website a community of bloggers and a supplement library, both of which also will be available from its soon-to-be-launched mobile app.
Eye allergies often ignored
While most people treat nasal allergy symptoms, they often ignore their itchy, red, watery eyes. According to the Asthma and Allergy Foundation of America, approximately 40 million Americans have indoor/outdoor allergies as their primary allergy, and approximately 4% of allergy sufferers have eye allergies as their primary allergy.
Already with a strong pedigree across eye care and ear care, Similasan recently launched its Kids Irritated Eye Relief for multisymptom relief from redness, burning, stinging and grittiness.