Self-care a good space to be in for 2013, 2014 and beyond
The OTC industry is well-positioned to seize opportunities across the self-care space, executives at the recent Consumer Healthcare Products Association Annual Executive Conference shared with attendees. Those opportunities will be driven by greater consumer engagement and the growing realization around how much healthcare value can be drawn from expanding OTC access.
That sets the stage for some pretty favorable growth across a $38.3 billion industry. According to an Edelman in Health survey, use of over-the-counter medicines is already prevalent among Americans — almost 85% of Americans reported regular use of an OTC remedy. Convenience, efficacy and value were three of the key factors behind that prevalence, as noted in a special report compiled by DSN.
Technology will play a greater role in the self-care industry in 2014 as well. The Food and Drug Administration is exploring how technology might expand the number of medicines appropriate for sale in the self-care space. In addition to improving access, in-store diagnostic tools will help both to identify potential health concerns and to increase compliance of an appropriate self-care regimen.
And the leadership within the OTC industry itself will continue to help maintain any momentum in increased OTC usage. CHPA has proven to be bold, proactive and on the leading edge in addressing any challenges associated with the OTC industry. It’s evident in the industry’s campaign to address teen abuse of OTC medicines like dextromethorphan. There were as many as 750,000 viewers of these graphic videos on the dangers of DXM abuse in the first five months that the site was live. And according to a survey, 50% of those teens who engaged the campaign are less likely to abuse OTC medicines. "You [the OTC industry] are bold and the results are game-changing," Scott Melville, CHPA president and CEO, told attendees at the AEC.
And CHPA is looking forward to maintaining its positive momentum in meeting challenges head on and heralding the value of OTC as the gavel has been passed from Pfizer’s Paul Sturman to Merck’s James Mackey. "We’re fortunate to have someone like Jim Mackey stepping up to continue this positive momentum," Melville said.
Anti-smoking events set for communities nationwide on March 20
WASHINGTON — The Campaign for Tobacco-Free Kids is organizing more than 1,200 events across the country to promote smoking abstinence and cessation.
The group announced Friday the 18th annual Kick Butts Day, on March 20, in which young people will encourage peers to stay tobacco-free and educate their communities about the health effects of smoking. While youth smoking rates have gone down, 18.1% of high school students still smoke, the group said.
Meanwhile, according to the Federal Trade Commission, tobacco companies spend $8.5 billion per year marketing cigarettes and smokeless tobacco products and have introduced new products that the group said appeal to young people, such as cheap, sweet, colorfully packaged small cigars that look like cigarettes.
Report: Publix pilots paid consultations with a registered dietitian
LAKELAND, Fla. — Publix is piloting a paid consultation with a registered dietitian here, according to a Herald Tribune report published Friday.
The program will include interactive tours, one-on-one shopping assistance and nutrition counseling, among other features, according to the report. Service fees will range from $15 to $150.
Leading the program is University of Florida alumnus Jamie Stolarz, a licensed registered dietitian and member of the Academy of Nutrition and Dietetics, Florida Dietetic Association and Tampa Dietetic Association.
According to Publix’ information page on the program, prior to joining Publix Stolarz was the program coordinator for Vet HEALTH: Healthy Eating and Lifestyle Tips for Heroes, a veteran nutrition program she developed after coordinating the Still Serving: Vet to Vet Meals at Home pilot program for the Department of Veteran Affairs in Gainesville, Fla.