BEAUTY CARE

Selena Gomez named Pantene’s newest ambassador

BY Antoinette Alexander

 CINCINNATI — Procter & Gamble’s Pantene hair care brand has tapped celebrity Selena Gomez to be the face for its newest campaign celebrating the power of strong hair.

“Pantene has always celebrated beautiful hair and strong women,” stated Jodi Allen, VP of hair care and color for North America at P&G. “I am proud that Selena Gomez is the newest member of the Pantene family. Her talents go beyond being an actress and singer. She is a modern beauty with amazing hair and is a true inspiration.”

Pantene’s “Strong Is Beautiful” campaign will debut in August. Gomez will appear in all elements of the brand’s holistic marketing campaign, including TV, print and digital advertising, in-store displays, public relations and social media.
 

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Nivea Men, Red Sox pitcher Joe Kelly challenge fans

BY Antoinette Alexander

WILTON, Conn. — Nivea Men, a Beiersdorf brand recently headed to Boston to work with Red Sox pitcher Joe Kelly to put fans through a series of challenges, including the ultimate — recreating an iconic Red Sox inspired look.

As the MLB season heats up, Nivea Men is helping guys cool down with its new line of Sensitive Cooling products, including the new Nivea Men Sensitive Cooling Shaving Gel and Nivea Men Sensitive Cooling Post-Shave Balm. Made with cooling seaweed extract and chamomile, the line provides a gentle cooling feeling for an extra close, comfortable shave.

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Swoon Beauty to hit Target.com

BY Antoinette Alexander

NEW YORK — Swoon Beauty’s Universal Lip Gloss Scoop & Applicator will be available on Target.com starting June 14th for consumers who want to salvage every last drop of their favorite lip glosses.


“I’m excited about Swoon Beauty’s partnership with Target as we feel it’s the perfect retailer for the Swoon customer ― value-conscious, luxury lovers who crave affordable indulgences,” stated CEO Keisha Wright. “Now, when women purchase their favorite lip gloss they can also purchase this handy tool alongside it, knowing it will ensure they never waste a single drop of gloss again.”
 


Priced at $12, Swoon’s Universal Lip Gloss Scoop & Applicator is part scoop and part applicator, designed to retrieve every bit of gloss from a lip gloss tube. It features a non-porous, easy-to-clean and flexible application head with an extra long neck to reach every side, corner and bottom. A cap that snaps closed makes it travel-friendly for easy, on-the-go storage in a makeup bag.

 

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