CENTER STORE

Seattle’s Best Coffee introduces instant, K-Cup varieties

BY Alaric DeArment

SEATTLE — Seattle’s Best Coffee is making a foray into the instant and single-serve coffee markets.

The brand, owned by Seattle-based coffee chain Starbucks, is introducing single-serve K-Cup packs for Keurig coffee makers, two new roast and ground-medium roast blends, House Blend, Breakfast Blend and Instant Lattes. The single-serve market is worth about $1.8 billion, while the instant market is worth about $740 million, according to IRI Group data.

"For more than 40 years, we’ve roasted and brewed our coffee with high-quality Latin American beans, never losing sight of what matters most — the people we make coffee for," Seattle’s Best VP brand management Jennifer Dimaris said. "Seattle’s Best Coffee is an easy answer for customers shopping in an overwhelming coffee aisle. We have found the sweet spot in delivering smooth taste at a great value."

 

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

CENTER STORE

Hain Celestial announces acquisition

BY Ryan Chavis

LAKE SUCCESS, N.Y. — The Hain Celestial Group, an organic and natural products company, on Monday announced the acquisition of Tilda Limited, a Basmati and specialty rice products company. Tilda brand’s portfolio includes more than 60 dry rice and ready-to-eat products under the names Tilda, Akash Basmati and Abu Shmagh.

"We are very excited by the strategic acquisition of Tilda, which expands our worldwide better-for-you product portfolio into the premium Basmati rice category along with other specialty rice products. We plan to grow the Tilda brand further using our existing solid distribution platform in the United States, Canada and Europe with Basmati and ready-to-heat rice product offerings," said Irwin D. Simon, founder, president and CEO of Hain Celestial. "Additionally, Tilda’s existing, fast-growing markets in the Middle East, North Africa and India provide us with new markets for expansion of our global brands, including Earth’s Best, Ella’s Kitchen, Celestial Seasonings, Terra, Rice Dream and Almond Dream, to name a few."  

Tilda, founded in 1972 by the Thakrar family, has been credited with being the first company to bring Basmati rice to the Western world.

"Tilda is an important part of Hain Celestial’s worldwide expansion to offer organic and natural products to a global consumer base as we continue to strive to ‘Change the Way the World Eats’ with nutritious product offerings," Simon added.  

 

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

CENTER STORE

Mountain Dew expands Kickstart flavor offerings

BY Ryan Chavis

PURCHASE, N.Y. — Fans of Mountain Dew Kickstart will now have two new ways to invigorate their nights thanks to Mountain Dew Kickstart Black Cherry and Mountain Dew Kickstart Limeade, which debut in retail stores nationwide today.

"Mountain Dew Kickstart Black Cherry and Mountain Dew Kickstart Limeade give you just the right amount of kick to get you ready for anything the night brings your way," Greg Lyons, VP of marketing at Mountain Dew, said. "Whether it’s an epic road trip, a winner-take-all gaming tourney or a standing-room-only concert, Mountain Dew Kickstart packs 16 ounces of energizing refreshment so you and your buddies can start the night right."

Both Mountain Dew Kickstart Black Cherry and Mountain Dew Kickstart Limeade combine the taste of Mountain Dew with 5% real fruit juice, plus electrolytes, all for just 80 calories per 16-oz. can.

 

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES