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Seasonal sales sweeten category

BY Barbara White-Sax

Seasonal candy powers the category. Last year, chocolate and nonchocolate seasonal sales were strong for Valentine’s Day and Easter. Data from the National Confectioners Association showed that slight markdowns taken one week before the holiday can generate a significant spike in sales and leave retailers with less product to move at higher markdowns after the holiday.

Since licensed merchandise is a big part of the profitable seasonal category, retailers need a mix that appeals to both genders.

 

 

The article above is part of the DSN Category Review Series. For the complete Candy Sell-Through Report, including extensive charts, data and more analysis, click here.

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Crunchtables makes debut

BY Allison Cerra

PLOVER, Wis. — Intevation Food Group has introduced a line of frozen crouton-coated vegetables.

Crunchtables includes sweet baby carrots, broccoli, green beans, zucchini, mushrooms and pickles, the company said.

"As Americans try to manage snacking and move toward improved nutritional choices, we must remember that food must deliver on taste — first and foremost," Intevation VP sales and marketing Dan Horan said. "We think of Crunchtables as a ‘stealth health’ product because it delivers great taste and better nutrition."

Crunchtables products will be available in 10-oz. cartons at a suggested price of $2.49.

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Report: Cheerwine distribution to expand, thanks to PepsiCo

BY Allison Cerra

CHARLOTTE, N.C. — A Carolina Beverage Corp. brand is looking to make a nationwide push, according to published reports.

Cheerwine, a soft drink that features a wild cherry flavor, will be distributed in the Atlanta, Memphis and Florida markets by PepsiCo, according to the Charlotte Observer.

"We feel it’s an ideal time to expand, and we’re fortunate to be doing it with a world-class partner," Cheerwine CEO Cliff Ritchie was quoted as saying.

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