News

Sears’ social networking initiatives target Latino market

BY Alaric DeArment

SAN JUAN, Puerto Rico — Sears Holdings is launching a Facebook page and a Twitter handle to address Latino consumers, the retailer said Wednesday.

Hoffman Estates, Ill.-based Sears Holdings, which operates the Sears department store chain and the Kmart mass-merchandise chain, announced the creation of Facebook.com/SearsLatino and, on Twitter, @SearsLatino.

"The Latino market is a vitally important customer segment for us," Sears Holdings director and general manager for international eCommerce Oscar Castro said, saying that Sears sought to create an engaging community for Latino customers whether they were in California, Latin America or elsewhere and regardless of which language they preferred. "Given its population growth and high adoption of social media, this is a natural extension of our online initiatives."

Sears is encouraging customers to share stories and ideas, provide feedback and learn more about Sears Latino initiatives while they connect with other Latinos, conversing in English and Spanish.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

News

Keith Ruck resigns from CFO post at Lannett

BY Allison Cerra

PHILADELPHIA — A generic pharmaceutical company announced that its CFO has resigned.

Lannett said that Keith Ruck has exited the company to pursue other interests. The company expects to name a successor soon.

“During his tenure, Keith improved the performance of our accounting and financial reporting team,” Lannett president and CEO Arthur Bedrosian said. “In addition, he was instrumental in upgrading our internal controls and business processes. I would like to thank Keith for his hard work and wish him well in his future endeavors.”

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

News

Winn-Dixie opens doors of remodeled Florida location

BY Michael Johnsen

APOPKA, Fla. — Winn-Dixie on Wednesday celebrated the completion of its newly remodeled store in Florida, the grocer reported.

New departments include a deli serving restaurant-quality entrees and side dishes located just past an expanded produce department.

“We are excited to deliver on our promise of providing our guests with a fresh, new shopping experience that is fun and imaginative,” Winn-Dixie regional VP Dan Lafever said. “This store exemplifies our commitment to the residents of Apopka and serves as a one-stop grocery destination catering to the needs, tastes and preferences of the surrounding community.”

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES