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Sears launches localized shopping portal

BY DSN STAFF

HOFFMAN ESTATES, Ill. — Sears has launched SearsLocalAd.com, an online service that provides customers with access to additional local deals beyond the weekly Sears print circular or Sears.com.

The online shopping portal is dedicated to local customers, allowing them to shop smarter by previewing new local deals updated every week, and includes enhancements for Sears’ Shop Your Way Rewars members.

"We know how savvy our customers are when it comes to finding the best deals. Giving our customers new services and conveniences like a real-time window into the selection and savings specific to their nearby store is a great example of how the future of integrated shopping is here today at Sears," said Imran Jooma, SVP and president of online, marketing, financial services and pricing business units at Sears Holdings.

Localization is pre-selected based on the shopper’s location and can be easily changed to another store within the experience. Shoppers can search their nearest Sears store and browse deals by department, brand or price point, quickly filtering to find offers of interest. SearsLocalAd.com helps shoppers ensure products are available before they go to the store. The site features not only hundreds of additional deals, but shows in real time how many items are currently in stock at the chosen location.

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Peapod brings virtual shopping to Chicago El system

BY Alaric DeArment

CHICAGO — Online grocer Peapod is bringing its scan-and-buy grocery ordering system to the Chicago El.

The online retailer, owned by Netherlands-based Royal Ahold, announced Monday that it had placed its virtual store posters along the walls of a tunnel at the heavily trafficked State and Lake station of Chicago’s rapid transit system.

The posters, placed on the walls to resemble store shelves, allow commuters to scan bar codes with their smartphones and, using a downloadable app, have the corresponding products delivered to their homes. Brands include Coca-Cola, Barilla, Proctor & Gamble, Reckitt Benckiser and Kimberly-Clark.

Peapod unveiled a similar program in Philadelphia’s commuter rail system earlier this year.

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Huggies introduces limited-edition Little Movers diapers

BY Allison Cerra

DALLAS — Huggies is expanding its Little Movers diapers line with the introduction of a limited-edition item that is both fun and fashionable.

Available now through July, Huggies Little Movers Hawaiian diapers are shaped to fit to provide proven leakage protection with an added tropical twist. In addition to the diapers, limited-edition Huggies Hawaiian wipes also will offer a fun, tropical-inspired design. The diapers will be sold at select retail outlets nationwide and are available in sizes two to five.

As part of their retail debut, Huggies said that for every pack of Huggies Hawaiian diapers and wipes purchased, the Huggies Every Little Bottom program will diaper a baby in need. The launch of Hawaiian diapers and wipes also will be supported via Huggies’ Facebook page, where consumers are encouraged to upload a photo of their summer-ready baby to create an animated dancing Hula Baby video. For each animation created, "liked" or shared, Huggies Every Little Bottom will diaper a baby in need for one day.

"Diapers are a basic need for all babies. Many families are often forced to cut back on basic necessities, such as food or utilities in order to provide diapers for their children," Huggies brand VP Erik Seidel said. "This summer, parents can dress their little ones in Huggies Hawaiian Diapers to be ‘Cute for a Cause’ no matter where they are — on summer break at home or a vacation – and contribute to the fight against diaper need."

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