News

Sears Holdings partners with FitStudio to offer reward points for walking, running

BY Alaric DeArment

HOFFMAN ESTATES, Ill. — Sears Holdings is encouraging members of its loyalty card program to incorporate movement into their daily lives and stay fit with a new program, the retailer said.

Sears announced the launch of the FitStudio.com "Points for Progress" program, whereby members of the Shop Your Way loyalty card program can register for FitStudio.com, connect a fitness app or device and earn loyalty points through physical activity. Members who join the FitIn14 Challenge can early 5,000 points, equal to $5, for every 14 mi walked or run in 2014.

"To promote and reward healthy behaviors, we integrated our our successful fitness community, FitStudio.com, with the popular Shop Your Way program to give our members the resources and incentives they need to get moving and stay fit," Sears Holdings SVP and president for fitness, sporting goods and toys Hugo Malan said. "We know this is the time of year that people put fitness first, and as a leading fitness retailer, we are committed to helping our members lead happier and healthier lives."

To promote the effort, Sears and FitStudio sponsored a fitness-themed Twitter party Wednesday afternoon, and Sears also is using the program to promote the fitness equipment it sells in its stores, such as treadmills, ellipticals and home gyms.

 

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

News

InMarket to pilot mobile coupon push offering in select Safeway, Giant Eagle locations

BY Michael Johnsen

SEATTLE — InMarket is piloting its iBeacons offering in select Safeway and Giant Eagle stores beginning Tuesday, according to published reports. 

The small, low-power Bluetooth transmitters work in tandem with iPhones running iOS 7 and is part of inMarket’s Mobile to Mortar program, which will deliver saving incentives to shoppers and increase sales for vendors. The iBeacons will be installed at the entry of each store. When the app detects an iBeacon at the entryway of a store, it will push a coupon or other discount to the customer’s phone.

The initial rollout will incorporate 200 stores in the Seattle, San Francisco and Cleveland markets.

 

 

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

News

The Army and Air Force Exchange Service announces in-store wellness events

BY Michael Johnsen

DALLAS – The Army and Air Force Exchange Service on Monday announced its continued support the Office of the Secretary of Defense’s Healthy Base Initiative through the Exchange’s Operation Be Fit effort.

Operation Be Fit is a program that offers healthier choices to authorized shoppers in the Exchange’s Main Stores, Expresses, vending machines, food courts and school meal program. It also covers athletic apparel and workout equipment in an effort to promote a healthier mind and body.

The Fort Bragg Exchange partnered with the installation for a week long Healthy Base Initiative kick-off event where Chef Jerome Brown, Celebrity Chef to the stars, head chef for the President’s Inaugural Ball and author of the cookbook “Eat Like a Celebrity” conducted a cooking demo at the North Post Main Store.

“Events like these are a great way to emphasize the importance of being healthy and staying fit not only to troops, but their families as well,” stated the Exchange’s senior enlisted advisor Tony Pearson. “Operation Be Fit is great because it focuses on all aspects of health such as eating right, exercise and overall physical and mental health.” 

Throughout 2014, the Exchange will continue its charge in helping shoppers make healthier choices by offering themed events throughout the year at select locations. These themes will focus on developing healthy workout routines, preparing food, encouraging shoppers to enjoy the outdoors and overall healthy living, the retailer stated. 

 

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES