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Sears and Kmart implement Pikato platform, mobile redemption rates soar

BY Antoinette Alexander

TAMPA, Fla. — Pikato announced on Thursday the launch of its retail mobile marketing solution, which personalizes the customer shopping experience to increase consumer engagement and deliver measurable results. Sears and Kmart are the first companies to engage with the Pikato platform and have already seen mobile engagement rates soar 1,100%, according to Pikato.

Pikato allows its customers to launch a turnkey mobile branded campaign in less than one hour with minimal internal company resources needed. The platform gathers real-time customer feedback combined with hyperlocal and transactional data to determine the best offers and messages to be delivered.

Examples of Sears and Kmart mobile marketing experience include:

  • Members and guests can access the mobile experience in multiple channels including mweb, mobile apps, Android and iOS, in-store WiFi, SMS and iBeacons;
  • Members and guests can enter the experience and select their preference to start personalizing their shopping experience;
  • A list of personalized and targeted coupons are displayed directly on the users’ mobile device;
  • All coupon details are displayed including the barcode and disclaimers. Members and guests can start interacting with the offers by liking or disliking, sharing in social media with friends and family, loading them to Passbook and create “geofences” or redeeming online or in-store. All the actions taken by the user are leveraged by Pikato’s collective intelligence models to personalize the offers and content; and
  • With the Sears and Kmart rewards “Shop Your Way” program, members can access the experience with their phone or email address for coupons and discounts. Plus, they have the ability to load offers to their account, so coupons are clipless as all coupons are associated to the member ID. Guests also can clip their coupons in their smartphones.

“Not only was Pikato able to quickly deliver personalized recommendations across multiple mobile touch points, but we also have seen a significant increase in redemption rates of our mobile coupons by leveraging Pikato’s Intelligence platform," stated Bill Kiss, chief digital officer at Sears Holdings Corp.

“Campaigns running on the Pikato platform are designed to allow companies to deliver personalized and targeted mobile offers and content directly to their customers,” stated Jesus Sanchez, CEO of Pikato. “Pikato provides the easiest and cost-effective way of increasing redemption and mobile engagement. Sears and Kmart, with over 2,400 locations, have already seen the tremendous benefits of partnering with Pikato, and we know that other companies can potentially see similar, or even greater, results.”

Pikato mobile interactions also are designed for customers’ locations to be enabled for proximity-based notifications and strategies based in geo-location or iBeacons. Customers engage with the location-based experiences without manual check-in and not only can Pikato arbitrate and score offers, it can also manage contact policies. In-store engagements are enabled through QR and barcode scanning of products and signage and can be used to create games and interactions while inside the store bringing together physical and digital marketing vehicles.

 

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SIUE professor nabs U.S. patent

BY Ryan Chavis

EDWARDSVILLE, Ill. — Dr. Ronald Worthington, associate professor of pharmaceutical sciences at the School of Pharmacy at Southern Illinois University Edwardsville, obtained U.S. Patent No. 8,563,293 for his invention to protect against bacterial contamination. 

“Our goal was to address the inappropriate use of antibiotics in industrial processes,” Worthington said. “There are various scenarios where antibiotics are being used, and it’s imposing huge problems in the emergence of antibiotic resistant bacterial strains.”

The use of antibiotics to control bacterial contamination in industrial operations suffers from a major drawback: immunity to antibiotics over time, which reduces the effectiveness of the antibiotics. The invention uses a systems biology approach to develop a co-resident microbial population that has the ability to produce proteins with bactericidal properties, according to the university. It can be used in fermentation applications where bacterial contamination is a problem.

“Ethanol biofuel production is the most prominent commercial application, where lactic acid bacteria contamination can reduce production efficiency,” Worthington added. “Other potential uses can be found in alcoholic beverage production and other fermentation processes, preservation of foods and possibly as topical antibiotics for human and animal use.”

Worthington joined the SIUE School of Pharmacy in 2005. He earned both bachelor’s and doctoral degrees from Washington University in St. Louis. Worthington’s research interests include pharmacogenomics and bioinformatics.

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Depend introduces Fit-Flex protection

BY Ryan Chavis

DALLAS — Kimberly-Clark’s Depend brand has introduced a discreet incontinence solution. New Fit-Flex protection allows men and women to be as active as they want to be without fear of embarrassment, according to the company.

“Millions of Americans live with bladder control issues, and many of my patients who experience them say their big, bulky incontinence products keep them from doing things they love,” Jennifer Berman, M.D., urologist, director of the Berman Women’s Wellness Center and Depend brand health expert, said. “They’ll be happy to learn Depend brand is introducing Depend Underwear with new Fit-Flex protection to help give men and women the chance to live their lives to the fullest.”

To show the positive impact of the Depend brand, inspirational videos documenting the journeys of real people with bladder control issues are now featured on Depend.com.

“The Depend brand remains committed to introducing innovative solutions that can help improve the lives of people living with bladder leakage and reduce the stigma associated with this common condition,” Elizabeth Metz, Depend brand director for Kimberly-Clark, said. “We hope that highlighting the personal stories of these people will show men and women with bladder leakage that they don’t have to be embarrassed or let it slow them down.”

 

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