News

ScripsAmerica, DPG enter into OTC product marketing, distribution deal

BY Alaric DeArment

LANGHORNE, Pa. — Drug supply company ScripsAmerica has entered a marketing and distribution deal for a line of OTC pain relievers and fever reducers.

ScripsAmerica said Wednesday that it had made an agreement with DPG Distribution, which provides global sales, marketing and distribution for high-end retail consumer products, for the RapiMed line. DPG’s clients include Walgreens, Target, ShopRite, Walmart and Costco. ScripsAmerica plans to launch RapiMed in September. Financial terms of the deal were not disclosed.

"By working with DPG, ScripsAmerica is now able to maximize our large-scale market opportunities for RapiMed Children’s Pain Reliever and Fever Reducer," ScripsAmerica CEO Bob Schneiderman said. "We expect this development to have a profound and positive impact on the success of RapiMed’s product launch, as well as its ongoing sales and market penetration."

 

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon’s entry would shake up the most?
News

Coty promotes senior marketing executives

BY Antoinette Alexander

NEW YORK —  Coty has announced that, effective July 1, Stephen Mormoris will be appointed SVP global marketing American fragrances for Coty Prestige. In addition, Johanna Businelli has been promoted to the newly created role of SVP color cosmetics for Coty Beauty.

In his new position, Mormoris will build pillars on such brands as Calvin Klein, Marc Jacobs and Balenciaga, as well as develop new luxury fashion/lifestyle brands. He also will retain responsibility for scouting new partnerships in the fragrance arena as well as overviewing some strategic relationships with existing partners. Mormoris will report to Jean Mortier, president of Coty Prestige.

Mormoris, who joined Coty in 2001, has been the architect of the Coty Beauty fragrance portfolio, establishing fashion and celebrity brands spanning the prestige and mass markets. For example, he has developed relationships with such Coty license partners as Halle Berry, David and Victoria Beckham, Beyonce, Celine Dion, Guess, Heidi Klum, Kylie Minogue, Kate Moss and Katy Perry, among others.

He also contributed to the development of Coty’s color cosmetics portfolio, which now spans entry-price brands to more premium/image-driven brands. Notably, he contributed in turning Rimmel into a value-driven global cosmetics brand. Also, he was responsible for leveraging the Sally Hansen’s leadership positioning in the nail category in the U.S., creating different consumer offers in nail color, nail appliques and gel color technology, the company stated.

Businelli’s role marks the first time Coty has had a senior marketing position fully dedicated to color cosmetics, which has become the second-largest and fastest-growing segment in Coty. Businelli has developed an expertise in color focusing on the category throughout her career. She will ensure the expansion of Coty color portfolio, growing such brands as Astor, Rimmel, Sally Hansen, Manhattan and NYC. She will also lead, along with chief scientist officer Ralph Macchio, the Coty Color Technology Innovation Council. Businelli will report to Renato Semerari, president of Coty Beauty.

 

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon’s entry would shake up the most?
News

Schnucks expands gluten-free products in store remodel

BY Alaric DeArment

CENTRALIA, Ill. — A redone Schnucks store will feature an expanded selection of gluten-free foods, the St. Louis-based supermarket chain said.

Schnuck Markets said it was in the process of remodeling its store in Centralia, Ill., which would make room for expanded services. Among these are a larger number of gluten-free foods in grocery and frozen-food areas. The section featuring the products will go from four feet to 16 feet.

"One of the most frequent customer requests is for more gluten-free products," store manager Larry Hoelscher said. "We’ve listened to our customers, and now we are proud to offer one of the largest selections of gluten-free items in the area." 

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon’s entry would shake up the most?