Scrips America launches Children’s RapiMed at ECRM show
LAS VEGAS — Longhorne, Pa.-based Scrips America launched a new children’s fever reducer at the ECRM Cough & Cold and Allergy EPPS last week called Children’s RapiMed.
The new product, shipping in June, features a single-ingredient (acetaminophen) small rapid-melt tablet in both bubblegum and grape flavors. The product will be available in two strengths — an 80-mg acetaminophen for children between the ages of 2 years and 6 years and a 160-mg acetaminophen for children between the ages of 6 years and 11 years.
The new RapiMed line is both gluten-free and sugar-free and features bilingual Drug Facts messaging on the package.
Kids Line introduces humidifiers touting Disney characters
LAS VEGAS — Kids Line last year made its first foray from children’s bedding into the healthcare space with a line of functional humidifiers that better fit the decor of a child’s room. Last week, the Los Angeles-based company improved upon that offering through its licensing relationship with Disney and debuted a complete line of humidifiers featuring Disney characters at the ECRM Cough & Cold and Allergy EPPS.
The Disney humidifiers will be premium priced at $49.99 and will feature both evergreen Disney licenses, such as Winnie the Pooh, as well as more recent licenses, including characters from "Toy Story" and "Cars."
According to Kids Line executives, the Disney license helps remove potential seasonality out of a humidifier purchase with an impulse purchase appeal.
Kaz shows off hot/cold packs at ECRM’s Cough & Cold and Allergy EPPS
LAS VEGAS — In addition to a comprehensive line of Vicks-branded humidifiers and thermometers, Kaz featured a number of hot/cold packs last week at the ECRM Cough & Cold and Allergy EPPS.
Among them was the Mind and Body Care by SoftHeat soothing gel mask that begins shipping in June. The specialty mask can either be heated for sinus relief or cooled for headache relief. In addition, the machine-washable cover includes a pocket for scent pads — two rosemary and one lavender scent packets are included in the package.