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Scott Almquist joins Sun Products

BY Allison Cerra

WILTON, Conn. — Sun Products has appointed a new chief customer officer.

Scott Almquist, who previously served as president and CEO of Zeno Corp., a privately held manufacturer of health and beauty products, will be responsible for customer development for both national and retailer branded products in the United States. Sun Products added that Almquist will be a member of the company’s executive leadership team and will be instrumental in implementing sales strategies, building relationships with key customers and strengthening distribution to solidify Sun Products’ position as a major player in the laundry and household care category.

"Scott is a strong addition to the team, bringing extensive leadership experience and a proven track record of achieving results by partnering with customers and developing organizations," Sun Products president and CEO Jeffrey Ansell said. "His deep understanding of customers and his ability to execute sales strategies and key initiatives with excellence will help strengthen our business."

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Betty Crocker shakes up baking aisle

BY Allison Cerra

MINNEAPOLIS — Betty Crocker has added new Shake-n-Pour desserts and cereal-flavored muffins to its portfolio.

Shake-n-Pour desserts are a simple and convenient way to create desserts, the company said. Users just add water to make such treats as chocolate brownies, confetti cupcake and chocolate cupcake. "We know that parents like to involve their kids in their daily activities including cooking and baking, especially if there is an easy way for them to feel like they’re helping," said Kim Francis, marketing manager for Betty Crocker baking mixes. "She loves the thought of baking with her kids but doesn’t love the effort and mess that goes along with it. So when moms think of fun activities to do with their kids we want them to think about Shake-n-Pour."

Meanwhile, Betty Crocker’s three new muffin mixes feature the great taste of kids’ favorite cereals" Cocoa Puffs, Reese’s Puffs and Cinnamon Toast Crunch. With a cereal strudel topping, the new muffins are portable and have 8 g or more of whole grain per serving. "Whether it’’ for breakfast, snack time or dessert, these moms are always looking for foolproof ways to bring joy to their kids’ faces," Francis said.

Betty Crocker Shake-n-Pour desserts and cereal muffins are available in the baking aisle with a suggested retail price of $3.49 for both products.

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Device sales continue to rise

BY Michael Johnsen

While still a relatively small piece of the overall intimacy health offerings, sales of intimacy enhancement devices continue on an upward trajectory, reaching $15.5 million in overall sales on 21.8% growth for the 52 weeks ended June 10 across food, drug and mass (excluding Walmart), according to SymphonyIRI Group data.

The lion’s share of those device sales — predominantly personal massagers and vibrating rings — still goes to Church & Dwight under the Trojan brand, which has 66.1% dollar share of the market. Durex, managed by Reckitt Benckiser, follows with 30.2%.

But there are products on the horizon that may challenge those positions. In the third quarter, RH Labs will be launching a line of intimacy health products with Laura Berman, a very well-known sex and relationship expert. “Dr. Berman’s line is unique in that it’s the first publicly endorsed line of personal massagers,” stated Joshua Maurice, president of RH Labs. “There’s nobody else in the world with her reputation or her expertise, so her support gives these products a huge competitive edge over other brands in the marketplace.”

Intimina is coming to the retail pharmacy space with phase two of its intimacy health launch plans. Phase one represented intimacy health devices, including pelvic floor exercisers that could be used to address urinary incontinence, among other women’s health needs. And phase two features a line of products addressing a woman’s menstrual cycle.

“With the launch of the menstrual care line, women now have effective, drug-free options to ease the burdens this time of the month brings,” commented Donna Faro, Intimina director of sales. “This new line boasts innovative products that cater to every menstrual need — from protection to pain relief to specially formulated intimate cleansers.” 

The addition of menstrual health products to the Intimina lineup maintains the focus on “health” within intimacy. “Society is not only more open and knowledgeable about [intimacy health] benefits, but also [people are] far more willing to accept intimate well-being as integral to a woman’s health as a whole,” Faro said. “Walgreens, CVS and Drugstore.com have very much been trendsetters in this regard, stocking these products online before the move to integrate them into regular store settings. And given the tastefulness and discretion of the products themselves, the positive response they have received has come as no surprise.”

 

 

The article above is part of the DSN Category Review Series. For the complete Intimacy Health Buy-In Report, including extensive charts, data and more analysis, click here.

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