HEALTH

Scimera BioScience launches probiotic to replace ‘good bacteria’ in the gut

BY Michael Johnsen

MIAMI — Scimera BioScience on Thursday announced the launch of a novel probiotic formulation, Asprega ProPac, to address the gastrointestinal side effects of antibiotic therapy including antibiotic-associated diarrhea. Unique to ProPac, Scimera packages its probiotic in a convenient 10-day course.

According to the company, as many as 30% of patients on an antibiotic regimen have gastrointestinal distress or ADD. ProPac, with a complex blend of 11 probiotic strains and saccharomyces boulardii yeast, addresses the "good bacteria" sometimes disturbed during antibiotic therapy.

"We have seen plenty of evidence over the past half-dozen years that probiotics can prevent antibiotic-associated diarrhea for about 50% to 60% of patients who suffer from symptoms," stated Frederick Chaleff, president and CEO of Scimera BioScience. "Now, we can offer patients an affordable option to address the side effects from taking their antibiotics."


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Patients oppose OTC-to-Rx switches for pseudoephedrine drugs, survey finds

BY Alaric DeArment

WASHINGTON — Patients around the country "strongly" oppose laws that have been proposed to change popular OTC drugs to prescription-only, according to a new survey.

The survey, conducted online by Harris Interactive on behalf of the Asthma and Allergy Foundation of America, polled 2,020 adults in January who had asthma, allergies, cold, cough or flu in the past 12 months and who had purchased OTC drugs for at least one condition during that time.

Results of the survey found that 62% opposed OTC-to-Rx switches for drugs, with more than 18 million households in the United States depending on OTC drugs containing pseudoephedrine to relieve common symptoms. Lately, some states have sought to make PSE drugs Rx-only in an attempt to combat the manufacture of methamphetamine, for which the drug is a key ingredient.

"The data shows us that patients already deal with the burdens of these chronic diseases, so adding restrictions on top of the burdens they already face would be a real problem," AAFA VP policy and programs Charlotte Collins said. "And they feel the best way to stop criminals involved in the illegal meth trade is through law enforcement and other proven methods, not by doctors’ prescriptions."

The survey also found that 64% of patients say they’re managing medications for two or more people in their households, while patient households deal with allergy symptoms for more than two months per year. One-in-five patients can get in to see a doctor the same day, with 22% having to wait more than a week to get an appointment, and patients say 42% of their visits to the doctor require time off of work, with 31% saying their doctor visits always take place during work hours. Including drive time, time in the waiting room and the visit itself, only one-in-five patients surveyed spend less than an hour when visiting the doctor, with nearly one-third requiring two or more hours per visit, and 9% requiring three or more hours per visit. Fifty-nine percent of patients surveyed spend at least $20 per doctor visit, plus 4-in-5 of them paying to fill prescriptions frequently or occasionally for themselves or family members.

"Patients are really concerned about extreme local laws that limit their freedom to access meds," Collins said. "AAFA is working with patients nationwide to teach lawmakers about better solutions. We want to make sure the patient voice is heard."


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Matrixx Initiatives gives Zicam a makeover with design firm Beardwood&Co

BY Michael Johnsen

NEW YORK — Matrixx Initiatives partnered with design firm Beardwood&Co on the redesign of Zicam Cold Remedy, which was unveiled Wednesday. 

“We helped define [the pre-cold] segment,” noted Julia Beardwood, Beardwood&Co principal. “But, to be successful, we had to help consumers quickly sort through this myriad of products in the cold aisle and understand what Zicam is and when to take it.” 

To help educate consumers the packaging features a Pre-Cold seal in the shape of a bulls-eye as a unifying element that communicates preparedness and reassurance. The main benefit statement: “Reduces the Duration of a Cold” is prominently displayed under the bulls-eye. Zicam’s equities: the bold orange color, and blue on white brand identity were retained and enhanced for a more efficacious and modern feel, Beardwood noted. 

“The Pre-Cold seal is a big advantage for our brand,” commented Leslie Molloy, SVP marketing, Zicam. “It positions us as leaders in this category with a strong central unifying element that has badge value for consumers and empowers them to do something when they feel the first signs of a cold. We are extending this element across all our marketing platforms including online, in-store displays and our advertising campaign.” 

The Zicam product line includes 15 sku’s including Rapidmelt tablets, chewables, liquid lozenges, crystals packets and oral mist. The redesigned packages are currently rolling out nationwide, the company stated. 


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