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Schuster Products candy wins award at ECRM event

BY Allison Cerra

MILWAUKEE Schuster Products’ newest candy received an award at ECRM’s 2010 annual candy planning session.

The Sour Face Twisters Silly Swirl Ginormous Sour Bubble Gum Stik took second place in the kid’s candy choice awards at the ECRM event.

Schuster Products is based in Milwaukee.

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Hy-Vee, Lund receive MAXX awards from FMI

BY Allison Cerra

ARLINGTON, Va. The Food Marketing Institute recognized two companies for investing in the growth and development of their employees and positively impacting their bottom line through human resource programs and training.

Supermarket chains Lund Food Holdings and Hy-Vee each were awarded the 2010 Maximizing People Potential award at the FMI Human Resources/Training Development Conference held last week in Baltimore, Md.

Hy-Vee, an Iowa-based supermarket chain, was recognized for its healthy lifestyle program, which encourages employees to become engaged in managing their health by offering rewards for active participation.

Lund — the parent company to 10 Lunds and 11 Byerly’s supermarkets in the Minneapolis/St. Paul metropolitan area — was awarded for developing a program to address unresolved disputes that could affect productivity and profitability and also could diminish the work experience, harm morale and foster distrust, FMI said. The company also received the MAXX award in 2007.

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Kellogg kicks off contest for Frosted Flakes cereal

BY Allison Cerra

BATTLE CREEK, Mich. Kellogg has kicked off a contest that celebrates sharing the brand’s Frosted Flakes cereal with friends and loved ones.

The Share What You Love about Kellogg’s Frosted Flakes contest will give one lucky adult and his or her kids the opportunity to win a VIP sports practice session with former New York Yankee Tino Martinez. In addition, the winners will have a delicious breakfast with Kellogg’s Frosted Flakes and Tony the Tiger.

 

"Kellogg Co. knows the importance of sharing the things you love with family, and we know Kellogg’s Frosted Flakes is a favorite breakfast cereal that parents love," said Kathleen Piper, Kellogg marketing director. "We hope this contest encourages parents, coaches and mentors to share what they love with their kids and create even more memories that last a lifetime."

 

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