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Schuster Products candy wins award at ECRM event

BY Allison Cerra

MILWAUKEE Schuster Products’ newest candy received an award at ECRM’s 2010 annual candy planning session.

The Sour Face Twisters Silly Swirl Ginormous Sour Bubble Gum Stik took second place in the kid’s candy choice awards at the ECRM event.

Schuster Products is based in Milwaukee.

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Drank gains distribution in Arizona

BY Allison Cerra

HOUSTON Drank is gaining distribution in Arizona with help from Grand Canyon Distributing.

The relaxation beverage now will be available throughout 15 counties in the state, including such major cities as Phoenix, Tucson, Mesa and Glendale.

"Drank’s surge throughout the country has led to requests for relaxation in Arizona, and as a company known for satisfying its customers’ needs, we are answering with Drank, the industry leader of the relaxation beverage category," said Chris Cole, owner of Grand Canyon Distributing. "By announcing this partnership, we look forward to slowing the rolls of Arizonians for years to come."

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Truvia launches Sweetness Stories campaign

BY Allison Cerra

WAYZATA, Minn. A zero-calorie sweetener has launched an advertising campaign.

Truvia’s Sweetness Stories, a new multimillion-dollar print, television, digital and social media advertising campaign, is designed to connect with consumers on an emotional level, the company said. The campaign includes four 30-second television spots, as well as 15-second spots that will run nationally on network, cable and digital. The new print campaign will run in a variety of national publications. A social media program also is planned.

 

“This campaign shows what silly head games we go through in everyday life. We want the doughnut, the piece of cake and, yes, the chocolate. But we deny it, avoid it, and we think if we take small bites it won’t count. This is what happens with consumers every day. The campaign is designed for the viewer to react with ‘that is so me,’” said Ann Clark Tucker, director of marketing for Truvia.

 

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