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Schnucks stores perishable, frozen foods for Midwest storm victims

BY Alaric DeArment

NEW YORK — Schnuck Markets is offering to store perishable foods for people who have lost power due to the large storm outbreak that hit the Midwest over the weekend, the supermarket chain said in announcements on its Facebook page.

The chain is offering emergency refrigeration at some of its stores in the St. Louis area, as well as the Illinois towns of Pekin and Peoria. The company said items had to be stored in coolers, containers or bags, sealed and with people’s names and phone numbers attached.

According to published reports, at least eight people are dead in what some are calling the worst storm outbreak in a century. On Sunday, powerful storms swept throughout the Midwest, causing nearly 80 tornadoes, mostly in Illinois, and damage that could be as high as $1 billion. Washington, Ill., about 140 mi. from Chicago, suffered severe damage from an EF4 tornado, which NBC News reported was the worst November tornado in that far north a location in a century.

 

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Level 5 Beverage Co. acquires VitaminFizz

BY Ryan Chavis

NASHUA, N.H. — Minerco Resources announced that Level 5 Beverage Co. has acquired VitaminFizz, a low-calorie, vitamin-enriched soda that was developed by Power Brands Consulting. VitaminFizz was extensively tested in the market in 2011, but the launch was delayed while efforts were focused on other consumer brands.

“In the ever-expanding beverage industry, it is important to align yourself with the right partners. It has taken longer than anticipated, but we were not ready to settle for second-best. Level 5 is the perfect complement to an amazing team of beverage industry champions and a world-class brand," said Darin Ezra, CEO of Power Brands.

VitaminFizz is being re-vitalized by Power Brands in a new 16-oz. plastic bottle and will be re-introduced into the market in the near future.

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Honest Tea introduces Unsweet Lemon Tea

BY Ryan Chavis

BETHESDA, Md. — Honest Tea, maker of organic bottled tea, is rolling out Unsweet Lemon Tea nationwide, the company announced. The zero-calorie beverage is brewed with organic, Fair Trade-certified tea leaves and flavored with organic lemon extract.  

“We worked hard to create an unsweetened tea with a smooth and easily accessible taste profile that Unsweet Lemon Tea delivers,” Seth Goldman, co-founder and "TeaEO" of Honest Tea said. “We hope this new variety will resonate with consumers as they seek out more zero-calorie beverages.”

The company’s latest product offering brings its zero-calorie beverage line to four varieties. Unsweet Lemon Tea comes in individual, 16.9-oz. bottles and is already available at retailers nationwide. Honest Fizz, the company’s zero-calorie, naturally sweetened soda line, was launched earlier this year.

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