Schmidt’s Naturals gets into the holiday spirit with limited-edition deodorants
PORTLAND, Ore. — Schmidt’s Naturals is kicking off the holiday season by introducing a limited-edition holiday collection with three scents made from quality plant-based ingredients. The goal of each scent is to offer consumers a nostalgic sensory experience, which the company hopes to achieve by offering scents that exemplify the season.
The new scents being unveiled are the Oh, Christmas Tree fragrance, which contains notes of spruce and hemlock; Snow Day, which has a light, clean and powder fresh scent; and Holiday Spice channels orange, cinnamon and clove into the deodorant.
“Scent memories do so much to create that feeling of being in the holiday spirit," founder and chief product officer of Schmidt's Naturals, Jaime Schmidt, said. "Certain familiar aromas always take me right back to my childhood in Michigan — searching for the perfect tree each year with my family, experiencing the powdery goodness of freshly fallen snow. With the Schmidt's Holiday Collection, we want to take our loyal fans and users on an olfactory exploration of some of these meaningful, 'best of' holiday moments."
The holiday collection is available for purchase in select retailers in either an original scent for a suggested retail price of $.99 each or $24.99 for a three pack, or a sensitive skin formula available for the suggested retail price of $10.99 each or $26.99 for a pack of three. Consumers can visit the company's website for further product information or availability.
Shiseido Americas dives into AI-powered technology by acquiring Giaran
NEW YORK — Shiseido has announced that its subsidiary company, Shiseido Americas has acquired Giaran. A data company with technology in artificial intelligence platforms that will allow the company to transform the consumer experience by taking personalized beauty to the next level.
The technology held by Giaran ranges from makeup virtual try-on, tutorials, color matching, personalized recommendations, makeup removal, face tracking, and skin tone detection — which can all be accessed on a smartphone, tablet, desktop and a smart mirror powered by full HD-augmented reality.
“Since our founding in 1872, Shiseido has been dedicated to remaining at the forefront of beauty. Through Giaran’s leading AI technology and our global innovation network, we’re continuing our journey of transforming how people discover and fall in love with products, creating deeply personal connections between our brands and consumers, and building a path to growth with consumers at the center,” Masahiko Uotani, president and group CEO of Shiseido Co. said.
The company will become part of Shiseido’s Makeup Center of Excellence while remaining based in Massachusetts. This joint venture will allow the cosmetics brand to expand its capabilities in beauty customization, resulting in driving consumer engagement while providing an unmatched consumer experience.
“This is an extremely exciting move for Giaran at a pivotal moment in beauty. Shiseido shares our belief that in today’s fast-changing market, continuous evolution of product and consumer-centric innovation are key to deepening relationships with consumers and finding new fans,” Raymond Fu, founder and president of Giaran, and a professor at Northeastern University, said.
Dressed for the future
This week I was reminded by my two great nieces that we need to be setting goals and looking into the future. Living in the present or only perpetuating the status quo will not fuel growth and reinvention.
When you look in the near and not-so-near future, do you think your company will be in the same industry? In this rapidly shifting business environment, that’s a question that must be asked. Companies and industries are in constant change. To remain competitive and relevant you must imagine a new future.
It is important to recognize that transformation is occurring across the retail supply chain and literally modifying its historic footprint. As I look at other industries that have experienced tumultuous change, three examples rise to the top: taxi (Uber), hotel (Airbnb), and telecommunications (Apple), to name a few.
Other catalysts for change involve technology and access. These factors are altering traditional industry boundaries. The lines between suppliers, producers, and consumers are shifting. In our industry, we need to look no further for examples than the current reported negotiations between CVS Health and Aetna, Walgreens Boots Alliance’s agreement for the manufacture and supply of own beauty brands and private label products, or the potential aspirations of Amazon as it contemplates pharmaceutical distribution.
Another huge shift — especially within the healthcare ecosystem — is a result of increased consumerism. Access to information, personal empowerment, and a desire to be an active participant in health choices and outcomes have dramatically changed the once linear path to treatment. Traditional players can no longer abide by outmoded expectations and processes.
Curious what my grade school-aged nieces did that made me think about what our company’s future may look like? For a school project the girls dressed up to represent their future career choices. My youngest niece has her heart set on becoming a school teacher and she worked with her mom to create the ideal persona. Dressed as the picture-perfect dentist, my older niece was completely in character from the moment she put on her pristine white robe and placed toothbrushes inside the pockets. Although my nieces’ representations reflected their view of themselves in those professions as they exist today, I started wondering what those careers will actually evolve into by the time they enter the workforce — the seed that sprouted into this blog post.
Although predicting the future is an uncertain bet, I would encourage organizations across the retail supply chain to imagine what they may become. If you were asked what your future is going to look like, are you and your team ready to embrace it – dress the part — and begin to believe it feasible?
Dave Wendland is vice president strategic relations and co-owner of Hamacher Resource Group, a company focused on improving results across the retail supply chain located near Milwaukee, Wis. He directs business development, product innovation and marketing communications activities for the company and has been instrumental in positioning HRG among the industry’s foremost thought leaders. You may contact him at (414) 431-5301 or learn more at Hamacher.com.