News

Schiff appoints new SVP, chief commercial officer

BY DSN STAFF

SALT LAKE CITY — Schiff Nutrition has appointed a new SVP and chief commercial officer.

Richard Baruch Jr. most recently served as VP category advisory services at Coca-Cola, where he led an initiative to build a new organization and bring a new set of capabilities to Coca-Cola’s North American business.

"Rich brings an extensive background in sales, marketing and general management, and we welcome him to the team," Schiff president and CEO Tarang Amin said. "With over 20 years of experience expanding brands and delivering results at leading companies, such as Coca-Cola, Clorox and Procter & Gamble, we believe Rich will help broaden our commercial opportunities."


Interested in this topic? Sign up for our weekly Collaborative Care e-newsletter.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

News

‘Marvel’s The Avengers’ gets Blu-ray, DVD release date

BY Allison Cerra

LOS ANGELES — "Marvel’s The Avengers" is coming to Blu-ray, DVD, digital and on-demand platforms on Sept. 25.

One of the highest-grossing films to date, "Marvel’s The Avengers" follows Marvel super heroes Iron Man, The Incredible Hulk, Thor, Captain America, Hawkeye and Black Widow, as they join forces to fight an unexpected enemy that threatens global safety and security. Extras include a gag reel; the chance to hear from the cast and director Joss Whedon on their experiences in bringing these larger-than-life characters to the big screen; a behind-the-scenes look at the groundbreaking visual effects and stunning cinematography; the creation of S.H.I.E.L.D.’s Helicarrier; Soundgarden’s "Live to Rise" music video; deleted scenes and more.

The four-disc Blu-ray combo pack carries a suggested retail price of $49.99; two-disc Blu-ray combo pack carries a suggested retail price of $39.99 and the single-disc DVD carries a suggested retail price of $29.99. Prices for viewing via digital and on-demand platforms depend on television provider or digital retailer.

keyboard_arrow_downCOMMENTS

Leave a Reply

L.Davidson says:
Jun-03-2013 10:21 pm

This is awesome! I am glad that they already brought up the DVD cope of the movie. So excited to get a copy of it! - Larry Starr Sarasota

TRENDING STORIES

News

Think smartphones take away from in-store retail sales? Think again

BY Antoinette Alexander

WHAT IT MEANS AND WHY IT’S IMPORTANT — Smartphones do — and will continue to — influence retail sales. The surveys that suggest this continue to mount, and a new Deloitte study serves as further evidence that retailers and manufacturers are wise not to rest on their laurels.

(THE NEWS: Deloitte: Smartphones will influence $689 billion in retail store sales by 2016. For the full story, click here)

Some retailers may be hesitant to reach out to consumers via smartphones out of concern that it will take away from in-store retail sales. Those retailers who are stuck in this mindset need to rethink. Seriously. In fact, the Deloitte survey found that smartphone shoppers are 14% more likely to convert and make a purchase in the store than nonsmartphone users.

What this means is that mobile is an important tool for retailers to incrementally drive traditional in-store sales, strengthening the relationship between retailer and consumer to increase engagement and loyalty. There’s no doubt that strengthening relationships with consumers and enhancing loyalty is vital for today’s retailers.

During this year’s NACDS Marketplace in Denver, SymphonyIRI Group’s Navin Gautam told attendees during his presentation, titled “Inside the Mind of the Shopper: Understanding the Difference in Motivation by Generations,” that technology (i.e. smartphones and social media) also is changing the retail landscape and represents significant opportunities, especially when it comes to mobile couponing. For example, research shows 75% of shoppers make a list prior to shopping; 10.6% of list makers use technology; and among those list makers who use technology 69% use a smartphone.

Gautam also said that 75% of shoppers describe themselves as either “deal hunters” or “budget shoppers.” And brand loyalty? Well, only about 4% are brand loyalists.

Furthermore, a separate study found that nearly 75% of consumers would switch brands if offered real-time mobile promotions delivered to their smartphones while shopping in a store aisle. This survey, sponsored by mobile commerce platform and applications provider AisleBuyer, also found that 81% of smartphone owners go to a drug store or supermarket with a list of items to buy; however, only 8% of this group list specific brands to buy. What does this mean? That many shoppers are making brand decisions while in the store, and retailers and brands have an ideal opportunity to influence pre-purchasing decisions via a customer’s smartphone.

Clearly times are changing — and fast. Retailers and manufacturers are wise to embrace and leverage such technology in order to remain competitive and engage today’s tech-savvy shopper.

WHAT DO YOU THINK? How can retailers and suppliers best leverage mobile technology to reach today’s shopper? Post your comments below.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES