BEAUTY CARE

Schick to use Panel Solutions tool from TABS

BY Antoinette Alexander

MILFORD, Conn. The TABS Group, which was founded as a service to improve sales and marketing analytics in the consumer products industry, has announced that Schick will be using its Panel Solutions tool to improve consumer and shopper insights.

“Retailers are looking to us, the manufacturer community, for insight into how and where shoppers are purchasing categories in the grooming aisle and, more importantly, for overall strategic direction on what they can do to enhance buyer conversion, the number of buying trips, as well as overall market basket values,” stated Samantha Key, manager of category development for Schick.

In hopes of delivering timely, actionable and relevant recommendations to its retail partners, Schick will take advantage of the Panel Solutions tool. TABS Group built the tool to align with Schick’s scanning databases, enabling it to delivery “robust” category, consumer and shopper insights.

While many manufacturers have panel data, TABS Group said it is under-utilized because it is delivered in a “cumbersome format.” “Panel Solutions addresses this problem. It is a tool that is widely used and provides an analytical approach that delivers a strong ROI on your data investment,” stated David Butcher, partner at TABS Group.

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BEAUTY CARE

Mineralogie adopts eco-friendly practices

BY Antoinette Alexander

DALLAS Mineral-based cosmetics company Mineralogie is going green with new biodegradable packaging, rotating “work from home” hours and other eco-friendly practices.

“It’s essential for our industry and others to embrace eco-friendly solutions, and we feel that our healthy approach to cosmetics, combined with our corporate responsibility create a beautiful company,” stated Mary Van, owner.

The company has created new biodegradable packaging for its entire line. By 2008, its packaging will utilize 100 percent organic and/or recycled materials. Some of the packaging is made from corn, other boxes and product wraps are made from recycled papers that come from sustainable tree farms.

Mineralogie utilizes recycled packaging and boxes for shipments whenever possible, as well as milo grain biodegradable peanuts.

In addition, the company rotates “work from home” hours for employees to reduce car emissions. To reduce air pollution, the company has switched to Green Mountain Energy as its electricity provider. It buys recycled papers and reuses scrap paper at the office as note pads.

In addition, the light bulbs in the office are energy-efficient, and the company has purchased additional energy-efficient bulbs for employees to take home.

Going forward, the company plans to have 100 percent biodegradable product containers.

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Kathy Ireland to develop beauty line with E.L. Erman

BY Antoinette Alexander

LOS ANGELES Model Kathy Ireland has teamed up with E.L. Erman, which makes skin care products with natural ingredients and minerals from the Dead Sea, to develop a line of spa, face and body treatments.

Ireland, who founded the design and marketing company Kathy Ireland Worldwide, will serve as chief designer of all the products being developed under the partnership. They will be distributed as Kathy Ireland Spa, Kathy Ireland Home Spa and I.D. Solutions for Men.

The collections are expected to launch in select retailers and spas in early 2008.

“I returned last month from a visit to the Holy Land and am forever changed by the experience,” stated Ireland. “Skin care is a category I have worked on developing for over 20 years. These products, many containing minerals from the Dead Sea, are amazing to me. We are small, we are humble and we are excited.”

The head-to-toe line features select natural extracts and vitamins including a proprietary blend of Dead Sea minerals with a high magnesium concentration, evening primrose oil, shea butter, vitamins A, C and E, green tea, chamomile and rose hip oil.

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