BEAUTY CARE

Schick Quattro for Women Disposables announces ‘Shower Your Senses’ mobile tour

BY Antoinette Alexander

SHELTON, Conn. — Schick Quattro for Women Disposables has unveiled the "Shower Your Senses" mobile tour to introduce its new Schick Quattro for Women Disposables razor with a handle scented with Skintimate signature scent Raspberry Rain, the first collaboration between Energizer Personal Care’s Quattro for Women Disposable Razors and its Skintimate signature scent Raspberry Rain.

Kicking off April 30 at The Grove in Los Angeles, the "Shower Your Senses" tour will visit 15 cities across America, bringing a shower experience to life by letting consumers immerse their senses through fun, sensorial engagements at each location. Enjoy the scent of raspberry wafting through the air, relax with a hand massage, listen to soothing sounds of rain, taste raspberry candy and see yourself in a shower photo booth.

Schick Quattro for Women Disposables also has engaged online teen sensations Blair and Elle Fowler to promote the tour through their interactive social media networks. Elle Fowler will host the kick-off event and invite fans to The Grove to learn her beauty secrets and learn about the Schick Quattro for Women Disposables handle.

Consumers also can engage with the brand and product on social media. Women who "like" Schick Quattro for Women can enter the "Shower Your Senses" sweepstakes through Facebook for a chance to win a spa getaway at the JW Marriot Desert Ridge Resort in Phoenix. Consumers also will have a chance to win weekly spa-themed gift packs or rain gear.

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One’s new baby care line hits Target shelves

BY Antoinette Alexander

NEW YORK — A new natural baby care line from One recently hit Target shelves and also is available online at Target.com and Walgreens.com, the manufacturer announced.

The line is eco-friendly, and each baby product aims to help protect endangered species by donating a portion of proceeds to The SeaWorld and Busch Gardens Conservation Fund. One has joined forces with The SeaWorld and Busch Gardens Conservation Fund in support of wildlife research, habitat protection, animal rescue and conservation education.

As with all One formulas, the Endangered Species Collection for baby features green ingredients housed in eco-friendly, recyclable cardboard and tin containers.

The collection includes:

  • Natural Baby solid tear free shampoo ($8.99): Sensitive baby eyes need a safe shampoo, so that’s why One created the coco-banana solid for suds-free cleansing. Teach your baby about endangered species during bath time with this monkey-themed shampoo;
  • Natural Baby hair and body wash ($10.99): Available in Panda Berry and Snow-Leopard Lavender, these gentle, safe-for-baby formulas help raise awareness for an endangered species while having fun in the tub;
  • Natural Baby body lotion ($8.99): Available in Panda Berry and Snow-Leopard Lavender, natural baby body lotion protects and pampers sensitive baby skin while learning about endangered species; and
  • Natural Baby skin conditioner BooBooBar ($9.99): One BooBooBar is your baby’s prescription for diaper rash and all-over dryness.

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Pantene introduces sustainable packaging for Nature Fusion products

BY Antoinette Alexander

CINCINNATI — Procter & Gamble’s Pantene hair care brand has started producing its new shampoo and conditioner bottles made primarily from plant-based plastic.

This material — a first for the hair care industry — is made from sugar cane and will be featured on the Pantene Pro-V Nature Fusion collection. The new bottles initially will be launching in Western Europe with expansion plans to the rest of the world over the next two years.

The packaging contains plastic derived from sugar cane, a natural and renewable resource, as opposed to traditional plastic, which is made from petroleum, a nonrenewable material. Sugar cane-derived plastic consumes more than 70% less fossil fuels and releases more than 170% less greenhouse gases per ton than traditional petroleum-based plastic.

The new Pantene Pro-V Nature Fusion sugar cane-based packaging will become available across several Western European markets and retailers over the summer and autumn. This will be a seamless transition for consumers as the formulas will remain unchanged. Also, the new bottle has virtually identical characteristics to its predecessor and is as recyclable as before. The Nature Fusion collection was launched in 2009 and is sold in all major markets globally.

"The use of sugar cane-based plastic in our Nature Fusion packaging allows us to offer the same performance consumers expect from Pantene but in a more sustainable way," stated Hanneke Faber, P&G’s VP and brand franchise leader for Global Pantene. "We’re thrilled to be the first hair care brand to use this technology on its packaging, but we also recognize sustainability is a journey and we’re fully committed to it. Our goal is to punctuate this journey with meaningful innovations that make our communities more healthy and beautiful, and we hope others will follow."

By using renewable resources, such as sugar cane-based plastic, Pantene is supporting P&G’s goal of replacing 25% of petroleum-based materials with sustainably sourced renewable materials by 2020. P&G’s long-term vision is to use 100% renewable or recycled materials on all of its products.

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