Schick Intuition Naturals line asks consumers to get a handle on shaving
SHELTON, Conn. — Energizer Personal Care’s Schick Intuition razor has partnered with fashion blogger Kelly Framel, creator of The Glamourai, to create three designs for the Intuition Naturals razor. Consumers will be able to vote on the designs and pick their favorite.
For the past three years, Schick Intuition has released summer handles with designs that add a splash of fun to the consumers’ shower experience. For 2012, Framel has created three fashion-forward design options.
"We really wanted our loyal consumers to have a say in what the design of our limited-edition handle would be," stated Chit Itchon, senior brand manager of Schick Intuition. "Kelly created great designs for us, and we are excited to see how the consumers vote."
Starting now through May 26, consumers can visit the Schick Intuition Facebook page and view the three original designs by Framel. After "liking" the page, consumers can select their choice for next year’s handle.
Consumers also can enter the Schick Intuition Summer Essentials Sweepstakes. Three winners will receive The Glamourai’s top five summer essentials, which include sunglasses, a beach tote and the new Schick Intuition Naturals razor.
OPI unveils Miss Universe Collection
LOS ANGELES — OPI Products has inked a deal with the Miss Universe Organization to launch the Miss Universe Collection, with colors to be revealed June 14 in Las Vegas at a special event surrounding the 2011 Miss USA Pageant.
The reigning Miss USA, Rima Fakih; Miss Universe, Ximena Navarrete; and the Miss USA contestants will help OPI unveil the Miss Universe Collection at a private reception at Color, A Salon by Michael Boychuck at Planet Hollywood Resort & Casino in Las Vegas.
The Miss Universe Collection by OPI, featuring four new lacquers, will be available in September.
"This collection embodies the pageant’s femininity, grace and glamour, with a real sense of fun shown through these shades," stated Suzi Weiss-Fischmann, OPI EVP and artistic director. "There is no better place to unveil the Miss Universe Collection than in The City of Lights."
In addition to launching the collection, Weiss-Fischmann will be a Miss USA Pageant judge on the live telecast scheduled for June 19 at 9 p.m. Eastern Time on NBC from the Planet Hollywood Resort & Casino in Las Vegas. The winner of Miss USA will go on to compete in the Miss Universe competition on Sept. 12 in Sao Paulo, Brazil.
Orly introduces Happy Go Lucky collection
NEW YORK — Nail care brand Orly has announced the launch of its Happy Go Lucky collection of fun, edgy lacquers.
The collection exudes uninhibited creativity that adds instant liveliness to any wardrobe. The lacquers in Happy Go Lucky include:
Flirty: pink shimmer;
Frisky: teal crème;
Fresh: green crème; and
Frolic: purple crème.
The Happy Go Lucky Collection will be available starting July for $7.50 each. Orly nail lacquers and treatment products are available at OrlyBeauty.com, Sally Beauty, Ulta and other purveyors of beauty throughout the United States, and in more than 100 countries worldwide.