BEAUTY CARE

Schick Intuition launches ‘The Simplicity Project’

BY Allison Cerra

SHELTON, Conn. — Schick Intuition is seeking to make women’s lives easier through a new program launched via the brand’s Facebook page.

"The Simplicity Project" — which offers consumers simplicity tips and tools, savings and more — stems from a recent survey conducted by Schick Intuition and Wakefield Research that underscored the need for women to simplify their lives.

"Schick Intuition is all about making women’s lives easier," Schick Intuition brand manager Krista Kiisk said. "Our ‘simplicity survey’ revealed 71% of women have at least one girlfriend who needs to simplify her life. With the launch of the Simplicity Project, we created a complete program to help women on their daily journey to finding balance so they can enjoy what matters most."

As part of the program, the brand is partnering with organizational expert Jill Pollack. Pollack’s expertise will be used in several components of the program, including the "simplicity quiz" on the Schick Intuition Facebook page, where fans will learn if they are one of four "simplicity" personalities: Queen of Clutter, Last Minute Lady, Yes Ma’am or Miss Simplicity. After completing the quiz, fans then receive customized tips from Pollack for their specific personality type. What’s more, consumers will receive tips from Pollack throughout the summer to help fans on their journey to simplicity. As a special bonus, consumers (for a limited time) will be able to download coupons for up to $4 off Schick Intuition razors and refills after taking the quiz.

"The Simplicity Project," which will continue throughout the summer, will include blogger diaries, weekly giveaways of Jill’s favorite products and the Simplicity Sweepstakes, where one lucky winner will receive a simplicity makeover from Pollack.

"I’m so excited to partner with Schick Intuition to help women organize and simplify their lives," Pollack said. "I see myself as a personal trainer for the home and office. With a few simple tips and a little dedication, we’ll help women across the country lead smoother lives."

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Axe introduces Sport Blast 2-in-1 shower gel and shampoo

BY Allison Cerra

ENGLEWOOD CLIFFS, N.J. — Axe has added an item to its shower product range.

Axe Sport Blast 2-in-1 shower gel and shampoo is designed to deliver a maximum energy boost following a big game or workout and features a lather and fragrance that aims to invigorate guys’ minds and bodies, the company said.

To celebrate the launch of Sports Blast, the brand has tapped supermodel Kate Upton and pro-football player Jason Pierre-Paul, who will host the Axe Sport Blast Combine House — a competitive party space where the two will square off in a series of challenges — in New York on Wednesday.

Axe Sport Blast 2-in-1 shower gel and shampoo currently is available at most food, drug and mass retail outlets for a suggested retail price of $3.99.

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CRN, FMI partner on educational tool for pharmacists

BY Allison Cerra

WASHINGTON — The Council for Responsible Nutrition and the Food Marketing Institute announced they are working together to remind pharmacists about their legal obligations when selling dietary supplements in a retail setting.

CRN and FMI said they have added an insert page specifically for pharmacists to CRN’s "Roadmap for Retailers" — a free brochure released last year — which highlights the valuable role pharmacists play in helping to guide consumers as they seek information on dietary supplements. Pharmacists and other pharmacy personnel can use the "Roadmap" as a reminder about the kinds of claims that are acceptable in retail pharmacies, CRN and FMI said.

"As part of CRN’s ongoing commitment to educating healthcare professionals about the safe use of dietary supplements, this partnership gives CRN the opportunity to help educate a community of healthcare practitioners who deal directly with millions and millions of consumers who want information about dietary supplements," CRN VP scientific and regulatory affairs Duffy MacKay said. "Working with FMI on this project gives us further access to the pharmacists who sell our products and want to stay on the right side of the law."

As part of the partnership, the organizations will extend this education effort by holding a webinar later this year for pharmacists on Pharmacist Society, an online community for pharmacy professionals sponsored by the Drug Store News Group.

"We are pleased to join forces with CRN to produce this educational tool for retail pharmacists," said Cathy Polley, VP health and wellness and executive director of the FMI Foundation. "Pharmacists are highly trained, valuable resources for consumers, and the ‘Roadmap’ will serve as a helpful reference tool when guiding consumers to dietary supplements to support their health regimens."


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