BEAUTY CARE

Schick Intuition brings f.a.b. razor to market

BY Gisselle Gaitan

A new addition to the Schick Intuition family has hit retail shelves nationwide. The product is called f.a.b., which stands for forwards and backward. Each razor is designed to do exactly what the name suggests and shaves in both directions, according to the company.

Users are able to shave forward and back without having to lift the razor from the skin. Created with bidirectional blades, the top ones allow users to shave up, while the bottom blades shave downwards. Also featured within the product is Advanced Moisture Gel, which provides glide that allows the razor to move smoothly along the skin.

The product is available for purchase at mass, drug and grocery stores nationwide for the suggested retail price of $13.99, and will contain one razor and two refill cartridges. Intuition f.a.b. refill cartridges fill both Intuition f.a.b. handles and most Venus handles.

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L’Oréal, La Roche-Posay unveil wearable electronic UV sensor

BY Gisselle Gaitan

L’Oréal has unveiled a new a battery-free wearable electronic UV sensor, and a limited-edition version of its My UV Patch — designed to provide users with crucial information about individual ultraviolet exposure levels. Both products will be available from the beauty company’s La Roche-Posay line.

UV Sense is a wearable that is two millimeters thick and nine meters in diameter and designed to be worn for two weeks on the thumbnail. The sensor can be reapplied to the nail with additional adhesives that come in the packaging. By wearing the product on the thumbnail, an area that receives optimal sunlight, users can increase wear time to several days with the My UV Patch or several weeks with UV Sense.

“L’Oréal research shows that overexposure to UV rays is a top health and beauty concern of consumers worldwide,” Guive Balooch, global vice president of L’Oréal’s Technology Incubator, said. “With this knowledge, we set out to create something that blends problem-solving technology with human-centered design to reach even more consumers who require additional information about their UV exposure. Whenever we develop a new technology, our goal is to make an enormous global impact by enhancing consumers’ lives.”

Both UV Sense and My UV Patch draw from research the New York City-based company conducted in conjunction with MC10, a leading wearable technology brand, and professor John Rogers at Northwestern University. The UV Sense will have an accompanying mobile app available on both iOS and Android, which translates and transfers data from the sensor using Near Field Communication, or NFC, enabled technology.

“Beauty trends show that adoption of wearable nail art accessories is on the rise, with a more than 65% increase in nail art trends over the last five years. Our innovation taps into this growing trend, while illustrating our deep commitment to sun safe behavior and protection,” Balooch said.

The UV Sense will be available for a limited time during the summer 2018 season, a global launch is set to follow in 2019.

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Shiseido advances beauty, technology alliance with Olivo acquisition

BY Gisselle Gaitan

Shiseido is looking to blend the worlds of beauty, technology and dermatology with its latest announcement. The Tokyo-based company has revealed that subsidiary, Shiseido Americas, has acquired all assets of Massachusetts-based startup, Olivo Labs.

Olivo specializes in advancing the dermatological field through biomaterials technology, which includes its XPL Second Skin technology. The brand’s patented approach creates a breathable and flexible invisible artificial skin that offers a number of benefits not available through traditional cosmetics or cosmetic surgery, the company said.

“Our transaction with Olivo is an exciting next step in our ongoing pursuit to create entirely new categories of beauty products at a global scale as a part of our Vision 2020, middle to long-term strategy. Olivo’s ground-breaking ‘Second Skin’ technology will join Shiseido’s already robust innovation portfolio, which includes the personalization technology startup MATCHCo, the artificial intelligence-empowered beauty company Giaran, and our own Shiseido-developed Optune, a digital, personalized skincare platform. We look forward to welcoming our new colleagues at Olivo and benefiting from the expertise of Dr. Langer as we continue to reinvent the beauty industry and to create new products tailored to each of our customers’ unique and personal ideals of beauty,” Masahiko Uotani, president and CEO of Shiseido, said.

The acquisition allows for New York City-based Shiseido Americas to expand its global beauty innovation footprint. Shiseido Americas previously announced its acquisition of Giaran, an AI-driven company with technology that ranges from makeup virtual try-on, tutorials, color matching, personalized recommendations, makeup removal, face tracking, and skin tone detection.

“We use science to break down and tackle problems. Here, we were able to really solve a pervasive problem and create a platform with novel biomaterials. Shiseido provides an exciting opportunity to continue executing on that mission and to further demonstrate the many capabilities of our XPL platform. We look forward to the future when we unlock the XPL Second Skin’s full potential across a range of different applications,” Robert Langer, co-founder of Olivo said.

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