Scents, moisture soothe consumer desires
Good news for manufacturers of soap, bath and shower products is that growth has been solid, with sales increasing a hefty 18%, to about $5.4 billion, between 2008 and 2013, according to research firm Mintel. The even better news is sales are forecasted to grow 15% through 2018.
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“Soap, bath and shower products enjoy high household penetration, as these products are viewed as hygiene essentials. However, category growth has stemmed primarily from liquid products that deliver on consumer-desired benefits, such as scent variety, skin care benefits and convenience,” Mintel stated in its most recent “Soap, Bath and Shower Products — U.S.” research report. “The popularity of liquid products has helped drive solid sales performance, with Mintel predicting the category to remain on a growth trajectory through 2018.”
Echoing the sentiment, research firm Euromonitor stated that “the most successful bath and shower products are often sold due to a perception of added-value, which is frequently thought of through fragrance and moisturization. While these aspects remained an important driver of sales in 2013, they partially gave way to new trends, such as health, exotic appeal and sensuality.”
While liquid products continue to enjoy strong popularity, there is solid growth of bath salts/powders.
According to Euromonitor, bath salts/ powders saw the strongest current value growth in 2013, rising by 13% to $385 million. This growth was almost entirely due to the rise of Epsom salts.
“Originally just thought of as a health product to help soothe weary and aching muscles, manufacturers have begun to crowd out private label and their commoditized products by introducing a variety of scents, giving their products the ability to provide aromatherapy in addition to muscle relaxation,” Euromonitor stated.
One example is the 2013 launch of Morton Natural Epsom Salts. Morton is known for its range of culinary salts, and the launch marked its first foray into the health and beauty category. The collection includes Morton Natural Epsom Salt (Plain) and Morton Natural Epsom Salt with Lavender or Eucalyptus.
TABS Group shares beauty insights
Beauty is a big business with diverse outlets for consumption. To help suppliers and retailers better understand who is buying, what they are buying and where they are buying, Drug Store News this month hosted an exclusive webinar from consumer analytics company TABS Group, “2014 Insights into the Beauty Consumer.”
TABS Group executives shared findings from a November online survey of 1,000 women ages 18 years to 74 years, and 250 men.
While most women love beauty, the research found that millennial women are the most engaged, with those ages 25 years to 35 years purchasing in 10 different beauty segments.
“With a category like this where you have very fragmented segments, … a better way to look at that demographic is to look at depth of involvement,” David Butcher, EVP and partner at TABS Group, explained.
Another eye opener: 30% of men shop the category.
CVS/pharmacy reveals Nuance Salma Hayek 2015 spring collection
WOONSOCKET, R.I. — CVS/pharmacy has revealed the spring 2015 collection of its exclusive Nuance Salma Hayek line, featuring new products for hair and skin.
New to the Age Affirm skin care collection is Age Affirm Firming Day Cream Broad Spectrum SPF 30 Sunscreen, which pairs intense hydration with broad-spectrum protection from harmful UV rays and environmental stressors. The exclusive rose petal complex is the formula’s essential feature, incorporating botanical extracts derived from rose petals, violet leaf and lavender flower. It is priced at $19.99.
Also new is the AM/PM Daily Cream Cleanser, which is an ideal any time cleanser for most skin types. The formula incorporates Hayek’s favorite ingredient, Tepezcohuite, a tree native to Brazil and southern Mexico. Tepezcohuite bark is a known antioxidant once used in ancient Mayan cultures as a skin treatment. Another plant-based healer, Red Mangrove, acts as an anti-inflammatory and antiseptic and is thought to have more potent antioxidant power than vitamin C. It is priced at $10.99.
For hair is the new Buriti Oil Shampoo and Nourishing Conditioner is creamy and ultra-moisturizing, yet won’t weigh hair down. Their secret weapon is Buriti Oil, extracted from the fruit of palm trees in the Brazilian Amazon. Buriti is a lightweight yet rich, natural source of beta-carotene and an effective antioxidant, and deeply moisturizes hair, preventing frizz from setting in. They are priced at $7.99 each.
Also featuring Buriti oil is a new Nourishing Hair Mask. When used with Nuance Salma Hayek Buriti Oil Nourishing Shampoo and Buriti Oil Nourishing Conditioner, this deep-conditioning mask makes for the ultimate healthy hair trifecta. It is priced at $9.99.
The new Raw Honey Color Protect Hair Mask combines keratin proteins with a blend of natural ingredients designed to protect and preserve hair color. Raw honey, the formula’s powerhouse, has been used for centuries as a beauty aid to relieve dry, damaged and dull-looking locks, retain moisture and restore luster. It costs $10.99.
Also for hair is the new Mamey Fruit Texture Enhancing Finishing Spray. On shampoo “skip” days, use this finishing spray to freshen, deodorize and absorb excess sebum while adding body, texture and movement. It is priced at $12.99.
For face is the new Color & Correct CC Cream Broad Spectrum SPF 20 Sunscreen, a multipurpose cream does it all, from providing sheer, lightweight coverage to helping block UV rays. It is priced at $14.99.
For the delicate eye area there’s the Intense Hydration Restoring Eye Cream for $19.99. It is infused with such naturally occurring humectants as royal jelly, honey and blue agave to hydrate, protect and deliver essential amino acids, vitamins and minerals.
The Marigold Oil Cleansing Facial Oil works to maintain the skin’s moisture balance while effectively removing makeup and impurities. As an alternative to conventional wash-off cleansers, it’s suitable for most skin types — even oily — and leaves skin feeling soft, supple and comfortable instead of dry or tight. It is priced at $13.99.
There’s also the Nourish & Renew Glow Facial Oil, a deeply nourishing yet light-as-a-feather oil that absorbs quickly to soften dull, dry skin, instantly restoring a youthful, natural glow. Jojoba oil with calendula and rosemary extracts deeply hydrate, while the antioxidant vitamin E conditions and helps protect against environmental damage. It is priced at $24.99.
The collection also includes the Oil-Free Sheer Liquid Veil SPF 50 Broad Spectrum SPF 50 Sunscreen, an ultra-lightweight antioxidant skin primer and hydrator that works beautifully on its own or under makeup. The product feels almost water-like as it goes on and dries down quickly to leave skin silky, soft and protected with broad-spectrum SPF 50. It costs $9.99.
The Nuance Salma Hayek line, which is exclusive to CVS/pharmacy, launched in 2011. Hayek’s grandmother, a cosmetologist who developed her own homemade beauty remedies, inspired the line. An embodiment of her family heritage, the products in the Nuance Salma Hayek line represent the fusion of proprietary formulations and personal beauty rituals passed down from generations. Hayek’s own beauty rituals, as well as her global travels, inspired each product in the line.