Meal replacement bars
NEW YORK Here’s the latest in meal replacement bars — a bar that not only replaces a meal, but makes you less hungry for the next one.
The product, developed by a bariatric surgeon, first made its road show last year with ECRM and is featured here on a Walgreens endcap just opposite pharmacy.
NAD: Align advertising claims are supported
NEW YORK The National Advertising Division of the Council of Better Business Bureaus on Monday determined that Proctor & Gamble can support certain advertising claims for the company’s Align probiotic, including a doctor-recommended claim.
NAD determined that the body of research presented by the advertiser as evidence was sufficient to support the general claim that “Align helps restore your natural balance, building and maintaining a stronger, healthier digestive system.” However, NAD noted that P&G took appropriate action in voluntarily discontinuing certain “clinically proven” claims.
Claims at issue included:
- “Align helps restore your natural balance, building and maintaining a stronger, healthier digestive system.”;
- “Align is the No. 1 Gastroenterologist-Recommended probiotic supplement that helps you build and maintain a stronger, healthier digestive system.”;
- “Only Align contains Bifantis, which gives you a probiotic supplement that is clinically proven against five signs of digestive imbalance, providing ongoing protection against episodic constipation, diarrhea, urgency, gas and bloating.”; and
- “Align with Bifantis is the only probiotic clinically proven to naturally protect against episodes of constipation, diarrhea, urgency, gas and bloating.”
Upon receipt of NAD’s inquiry, P&G said that it planned to discontinue the “clinically proven” claims in all U.S. media, while it conducts further research on Align. P&G, in its advertiser’s statement, said that as a “strong supporter of the NAD, P&G will honor its commitments to NAD and will as always take the NAD’s decision into account in future advertising.”
Yoplait launches YoPlus Light
MINNEAPOLIS Yoplait on Thursday announced the launch of YoPlus Light, available in three flavors — honey vanilla, strawberry banana and key lime.
Similar to YoPlus yogurts already available in supermarkets nationwide, YoPlus Light contains a special blend of probiotic cultures and a natural dietary fiber, but with 36% fewer calories. Research shows that the combination of special cultures and fiber in YoPlus helps support digestive health and can help consumers regulate their digestive health when eaten regularly, the company stated.
“Consuming probiotics regularly, like those in YoPlus Light, is a natural way to help regulate the digestive tract,” commented Tamara Schryver of the Bell Institute of Health and Nutrition. “The fiber in each cup helps to enhance the role of probiotics by offering additional digestive health benefits.”
In addition to the probiotic culture Bifidobacterium lactis Bb-12, YoPlus Light contains the live and active yogurt cultures L. bulgaricus and S. thermophilus. It is also a source of calcium, vitamin A and vitamin D, and delivers Yoplait’s signature great taste.
This September and October, YoPlus and YoPlus Light will featured as part of Yoplait’s Save Lids to Save Lives campaign to benefit breast cancer. For every pink yogurt lid mailed in by Dec. 31, Yoplait will donate $0.10 to Susan G. Komen for the Cure, up to a total of $1.5 million and with a minimum guaranteed donation of $500,000.