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Emergen-C

BY Michael Johnsen

Alacer Corp. has entered the energy shot space under its own Emergen-C umbrella. But what’s significant is the fact that this energy shot isn’t merchandised alongside other shots, but alongside other supplements, suggesting that shots may gain traction with the consumer as a delivery platform.

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Boy Scouts of America salutes Duane Reade executive

BY Allison Cerra

NEW YORK The Greater New York Councils, Boy Scouts of America honored Duane Reade SVP and chief merchandising officer Joe Magnacca with its annual “Good Scout” Consumer Products award.

Magnacca, who joined Duane Reade in September, was recognized for “exemplifying the ideals of the Boy Scouts of America as expressed in the Scout Oath and Law,” the organization said.

Magnacca received his award at a special luncheon Tuesday at the Hilton New York. Last year’s recipient was Bryan Shirtliff, SVP category management for Rite Aid.

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American Greetings, Target launch exclusive slideshow greeting card

BY Allison Cerra

CLEVELAND American Greetings and Target have partnered to introduce a gift that fully embraces the holiday spirit in a manner that combines the warm wishes of the holiday greeting and enhances it with a little help from technology.

Just in time for the holidays, the greeting card company and retailer have introduced the first ever-digital slideshow greeting card, available in the Target card aisle, and retailing for $19.99.

The digital slideshow greeting card holds up to 50 digital images, includes a beautifully composed original holiday soundtrack and even allows the sender to record their own vocal message to give the greeting that final personalized touch. The innovative packaging opens into a beautifully coordinated gift box and includes an appropriate-sized mailing envelope, so shoppers don’t need to purchase anything additional to send their gift. Postage for the greeting is approximately $2.30, so anyone can purchase and mail the present for less than $25.

“We are thrilled to offer shoppers a gift this holiday season that fits all of their needs – it’s fun and thoughtful, trendy and sincere and affordable while supremely convenient,” said Carol Miller, executive director on new product concepts at American Greetings. “Once consumers add their favorite photos and message, the card transforms into an emotional and personal experience that can be enjoyed for years to come with mom, dad, an older brother, younger sister or anyone with whom you’ve shared cherished memories.”

In addition to the revolutionary patent-pending design, developed through a partnership with Euri, a subsidiary of IRTronix, the gift is highlighted by many unique features making it even more useful and memorable. These additions include a special stand and display fold, so that the card can be presented beautifully in any home, and the inclusion of a USB cable for recharging the card via any computer. Each presentation will play for three hours before needing to be recharged, and will continue to play for three hours after every charge thereafter.

Shoppers can find the new digital slideshow greeting card at all Target locations while quantities last. For more information on what else is new this holiday season, and to find store locations in your area, visit www.corporate.americangreetings.com.

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